Build a coaching business that works

Build a coaching business that actually brings in clients

You trained as a coach because you care about helping people.

But knowing how to coach and knowing how to build a coaching business are two different things.

You might be:

→ Still working out what your niche really is
→ Unsure how to talk about your work in a way that lands
→ Signing some clients, but not consistently
→ Putting time into your business without seeing it translate into income

At some point, it stops being about thinking it through.

You need a clearer plan… and the right support to follow it.

Joanna Lott, business coach for qualified coaches, smiling and looking towards the camera

Ways to work with me

There are three ways to get my support, depending on where you are and how you like to work.

Most coaches choose The Business of Coaching.

It’s my core programme and the best place to build a business with structure, feedback and ongoing support.

If you want something more tailored, I offer a small number of 1:1 coaching spaces.

And if you’re earlier on and want a self-paced starting point, you can begin with Signature Solution.

Joanna Lott, business coach for qualified coaches, smiling and looking towards the camera

The Business of Coaching

Joanna Lott, business coach for qualified coaches, smiling and looking towards the camera

The main way to work with me

This is a six month programme for qualified coaches and consultants who want to build a business that feels clear, steady and commercially strong.

You don’t need more ideas.

You need a way to make decisions, follow them through, and keep moving.

That’s what we do here.


This is for you if

→ You’re not sure your niche or offer is strong enough yet
→ You’ve been piecing things together and want a clearer direction
→ You want clients more consistently, not just in bursts
→ You’re ready to take this seriously and build something that works


What we focus on

We build your business step by step.

→ A niche that makes sense to your clients
→ An offer you can explain and sell with confidence
→ Messaging that sounds like you and actually connects
→ A simple way to attract and speak to potential clients
→ Sales conversations that feel natural, not forced


The support you get

This is where the programme is different.

You’re not left to figure it out on your own.

You get:

→ Weekly coaching calls (UK term-time)
→ Feedback on your niche, offer, posts and sales approach
→ Slack access for support between calls
→ A clear structure so you know what to focus on next

I’m involved in your business as you build it.

You won’t be wondering if you’re doing it right.
We’ll work through it together.


The result

A business that:

→ brings in clients more reliably
→ feels clearer and easier to run
→ reflects your strengths
→ and gives you confidence in what you’re doing

Investment: £3,300 + VAT
Payment plans available.

1:1 Coaching/Mentoring

Joanna Lott, business coach for qualified coaches, smiling in a professional headshot photo

Private support, shaped around you

If you want a more tailored way to work together, I offer a small number of 1:1 coaching spaces.

This is for coaches who want closer input and more focused time on their business.


This is for you if

→ You want direct, personalised support
→ You have specific challenges you want to work through
→ You prefer a more private way of working
→ You value having dedicated space to think and plan


What we do

We focus on what matters most in your business.

That might be:

→ refining your offer
→ strengthening your positioning
→ improving your sales approach
→ making decisions about your next stage of growth

Because this is private support, it’s a higher level of investment than my group programme.

It’s for coaches who want more tailored support and closer access as they make decisions in their business.

Investment: from £6,000 + VAT

Signature Solution

Joanna Lott, business coach for qualified coaches, smiling and looking towards the camera

A starting point to get clear and get moving

If you’re earlier on and still working things out, Signature Solution gives you a clear place to begin.

This is a self-paced course you can work through in your own time.


This is for you if

→ You feel stuck circling ideas without a clear direction
→ You’re unsure what your niche should be
→ You don’t yet have a clear offer
→ You want to get your first clients but don’t know how


What you’ll work through

Inside the course, I guide you through:

→ choosing a niche that fits you and makes sense commercially
→ shaping your coaching into a clear offer
→ creating a simple plan to get your first five paying clients

You won’t just leave with ideas.

You’ll know what to do next.


What to expect

This is a self-study programme.

You won’t receive ongoing personalised support from me inside this offer.

But you won’t be completely on your own either.

Once you’ve worked through the course and created your Signature Solution document, you can email it to me and I’ll send you a personalised feedback video.

I’ll review your niche, your offer, and how clearly it comes across… and share specific suggestions to strengthen it.

It’s there to help you follow the process through and feel confident in what you’ve created.

Investment: £495

Kind Words from Clients

Success Stories

Kate Hill, a leadership coach and Joanna Lott client, smiling

Kate helps good people become great leaders.

The image shows a smiling woman with blonde, slightly wavy chin-length hair. She has bright green eyes, rosy cheeks, and is wearing a gray sweater or top against a plain background. The woman has an friendly, warm expression on her face. how to attract coaching clients

Louise helps comms professionals unleash full leadership potential.

Jess takes part in the The Business of Coaching Programme

Jess is the founder of the Female Mentoring Alliance.

 

Zoe Fenn - a case study of the best coaching programmes

Zoe works with Insight Agencies to create strong first time leaders. 

Not sure where to start?

If you want support, feedback and a clear path as you build, start with The Business of Coaching.

If you want a more tailored, private experience, look at 1:1 coaching.

If you want a self-paced way to get clear on your niche and offer, start with Signature Solution.

If you’re unsure where to start, you’re welcome to get in touch and we can work it out together.

Joanna Lott, business coach for qualified coaches, smiling in a professional headshot photo