Joanna Lott Coaching

Turn your coaching passion into a profitable business

Make a difference and make a living

You got into coaching because you’re passionate about helping people transform their lives. But building a thriving business around that passion? That’s where most coaches get stuck.

I know because I’ve been there too. I struggled to turn my coaching skills into a profitable business that could support my family’s needs.

Until I discovered a feminine way to sell my Executive & Career coaching services without being pushy or compromising my values. A way to attract wonderful clients who value what I do.

Now I’ve helped over 65+ qualified coaches do the same through my Business of Coaching programme.

Here's how we can work together to create the result you want

joanna lott personal mentorship
Premium 1:1 Support

For the coach who wants ultimate personal support, my 6-month 1:1 Private Mentoring provides high-touch, advanced guidance tailored to your business growth goals.

Perfect if you’re ready to scale to 6-figures and beyond, or need more in-depth help in a particular area.

The investment is £6,000 and payment plans are available.

an abstract image featuring the words: Business of Coaching programme
Group Mentorship - A collective journey to growth

This is my signature 6-month group mentorship for coaches ready to go from overwhelmed to thriving. This is where all my case studies have originated from! You’ll gain mastery in:

  • Defining your niche and packaging your services irresistibly
  • Marketing and selling with confidence and integrity
  • Delivering exceptional client experiences
  • And so much more

But just as importantly, you’ll be part of a supportive community cheering each other on. Because building a business can be lonely and hard – but it doesn’t have to be.

We’ll meet weekly, and I’ll give you personalised 1:1 guidance every step of the way to ensure you achieve your biggest goals.

There are no quick fixes here. Just a proven, step-by-step process to create long-term, sustainable success.

The investment is £2,997 and payment plans are available.

1:1 one-off support

Need a quick, laser-focused boost? Let’s spend 4 power-packed hours together defining your unique positioning, mapping your marketing strategy, or solving your biggest business hurdle.

You’ll leave re-energised with a custom action plan to move forward immediately.

The investment is £2,000.

Kind Words from Clients

Success Stories

Kate helps good people become great leaders.

The image shows a smiling woman with blonde, slightly wavy chin-length hair. She has bright green eyes, rosy cheeks, and is wearing a gray sweater or top against a plain background. The woman has an friendly, warm expression on her face. how to attract coaching clients

Louise helps comms professionals unleash full leadership potential.

Jess takes part in the The Business of Coaching Programme

Jess is the founder of the Female Mentoring Alliance.


Zoe Fenn - a case study of the best coaching programmes

Zoe works with Insight Agencies to create strong first time leaders. 

Not sure what you need?

No problem at all. Just send me a message, tell me a bit about your circumstances and goals, and I’ll recommend a way forward.

Joanna Lott The Coaches Coach