Joanna Lott Coaching

What’s changed in the coaching industry in 2023?

The Coaching Industry Explosion:

The Key to a Thriving Business in the Booming Coaching Industry. Nail Your Coaching Niche

Table of Contents:

  1. Introduction
  2. The Coaching Industry Explosion
  3. The Power of Niching Down
  4. Identifying Your Niche
  5. Benefits of a Niche Coaching Business
  6. Why Now is the Time to Take Action
  7. Conclusion


The coaching industry is experiencing unprecedented growth, with an increasing number of individuals and organizations turning to coaching to navigate life’s challenges, develop new skills, and achieve their goals. In this rapidly expanding landscape, standing out and attracting your ideal clients becomes crucial. One effective strategy that can set you apart is niching down and building a thriving niche coaching business.

The Coaching Industry Explosion:

The statistics paint a clear picture of the coaching industry’s remarkable growth. In December 2020, a LinkedIn search for ‘Coach’ yielded 1,603,532 results. Just a year later, this number had skyrocketed to 6,640,000, more than quadrupling in a short span. By March 2023, the search results for ‘Coach’ had reached a staggering 8,140,000, reflecting the unprecedented demand for coaching services worldwide.

The Power of Niching Down:

find your niche

In a sea of coaches, niching down is the key to differentiating yourself and creating a unique brand that resonates with your target audience. By identifying and focusing on a specific area of expertise, you can position yourself as an authority in that field and attract clients seeking your unique skill set and experience.

Identifying Your Niche:

a keyboard with a post it note saying know your audience

Identifying your niche requires careful consideration of your passions, strengths, and the specific problems you excel at solving. Start by reflecting on the challenges your ideal clients face and the outcomes they desire. Then, craft a compelling offer that speaks directly to their needs and paints a vivid picture of the transformation they can achieve with your support.

Benefits of a Niche Coaching Business:

  1. Become an Expert: Niching down allows you to become an expert in your field, attracting ideal clients and generating referrals more easily.
  2. Tailored Support: Clients receive specialised support that addresses their specific needs and goals.
  3. Clear Communication: You can communicate your unique value proposition clearly and resonate with your target audience.
  4. Increased Credibility: A well-defined niche enhances your credibility and demonstrates your expertise.
  5. Competitive Advantage: Standing out in a crowded market gives you a distinct advantage over generalist coaches.

Why Now is the Time to Take Action:

If you’ve been hesitant to niche down or unsure of where to start, now is the perfect time to take action. Here are five compelling reasons why you should seize the moment:

  1. Astrological Alignment: We’re currently in the spring Equinox, a time when the stars are aligned for new beginnings and fresh starts.
  2. The Law of Diminishing Intent: Research shows that if you don’t take action within 48 hours, you’re less likely to follow through.
  3. The Power of Big Goals: Setting ambitious goals and believing in your highest potential will propel you further than playing it safe.
  4. Small Steps to Success: Your big goal is simply a series of small, actionable steps. Identify your first step and take it.
  5. Embrace Possibility: If someone else has achieved what you desire, it’s proof that it’s possible. Even if no one has, there’s always a first time.


In the thriving coaching industry, niching down is the key to standing out and attracting your ideal clients. By identifying and nailing your niche, you can position yourself as an expert in your field, communicate your unique value proposition clearly, and offer tailored solutions that resonate with your target audience. Remember, your dream has been placed within you for a reason, and by fully committing to your mission, you can make the world a more exciting and inspiring place. Embrace the opportunity before you, take action, and watch your niche coaching business flourish.

Prefer Audio?

You can also listen to all my new content on my podcast Women in the Coaching Arena

Whenever you’re ready, here’s how I can help you decide on your coaching niche and grow your coaching business:

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Interested to know more about my ‘Business of Coaching’ programme? Click here to learn more.

Hi, I’m Jo, and I’d love to help you on your coaching journey. I spent 20 years in corporate HR but faced challenges balancing work and family. Refusing to settle, I ventured into coaching, seeking financial success aligned with my values. Overcoming limiting beliefs, I developed strategies to attract clients, leading to the creation of my Reliable Results Path. Now, I support coaches in achieving their goals through my Business of Coaching programme. My values of honesty, personalisation and courage guide me, fostering a community of impactful coaches who believe in inclusivity and making a difference. More about me




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Hello and welcome! I’m Joanna Lott, and I’m passionate about empowering qualified coaches like you to build brilliant businesses.