Joanna Lott Coaching

The Overlooked Profit Multiplier: How to Create Your Signature Coaching Framework

creating your signature coaching framework

The Overlooked Profit Multiplier: How to Create Your Signature Coaching Framework


Table of Contents:

  1. The Power of Creating Your Signature Coaching Framework
  2. The Five-Step Framework Creation Process
  3. Final Thoughts


As a coach, have you ever felt overshadowed by the competition or struggled to stand out in a crowded market? If so, knowing how to create your signature coaching framework could be the game-changer you’ve been seeking. This often-overlooked strategy has the power to catapult your business to new heights. This will allow you to command higher rates, streamline your delivery, consequently establishing yourself as an authority in your niche.

The Power of a Signature Coaching Framework

Commanding Higher Rates

One of the most significant advantages of knowing how to create your signature coaching framework is the ability to move away from pricing your services by the hour. Presenting your clients with a comprehensive system and a proven methodology for achieving their desired outcomes shifts their focus. Instead of comparing hourly rates, they will measure the value of the entire transformational journey you offer.

Streamlining and Scaling Delivery

A well-designed signature coaching framework prevents you from reinventing the wheel with each new client. It provides a systematic process that guides your clients through a structured journey, complete with lessons, exercises, and tools tailored to their specific needs. This not only streamlines your delivery but also paves the way for scalability, whether you choose to offer group coaching, online programmes, or other formats.

Elevating Expertise and Authority

Demonstrating a thoughtful and well-crafted process guides your clients from their starting point to their desired destination. This means you immediately elevate your perceived expertise and authority. Clients will recognise you as someone who has a deep understanding of their challenges and a proven methodology for overcoming them. In turn, this fosters trust and positions you as the go-to coach in your niche.

The Five-Step Framework Creation Process

Step 1: Get Hyper-Focused on Your Niche

Before you can create your signature coaching framework, you must have absolute clarity on the specific niche transformation and outcome you will focus on. This could be anything from transitioning out of the corporate world to building a successful freelance career. Or, it could be by increasing confidence and overcoming social anxiety. Alternatively, it could be starting a business and securing your first paying clients. Narrowing your focus is crucial, as it allows you to develop a deep understanding of your ideal client’s needs and craft a tailored solution. You might find this article on finding your profitable niche helpful.

Step 2: Map Out the Transformational Journey

With your niche clearly defined, it’s time to map out the step-by-step transformational journey you will take your clients through. For example, if you’re a weight loss coach, your framework might include phases such as mindset reprogramming, reshaping dietary habits and creating a nutritional plan. It could be about building exercise into their lifestyle, and establishing accountability for sustainable results. Typically, three to six phases or steps provide a solid foundation for your framework.

Step 3: Add Your Unique Methodologies and Models

While the overall process may be similar to what other coaches offer, it’s essential to infuse your signature coaching framework with your unique methodologies and models. This is what sets you apart and ensures that your clients receive an experience they can’t find anywhere else. For instance, if you’re a career coach, you might have a proprietary ‘Rewire Phase’ that helps clients identify and overcome limiting beliefs. Or, if you’re a business coach, you could have a distinctive approach like the ‘Front Door and Back Door Framework’ for attracting ideal clients.

Step 4: Systemise and Create Supporting Materials

At this stage, you’ll want to systematise your framework and create any supporting materials necessary for smooth delivery. This could include worksheets, assessments, or other tools that align with your process. However, it’s important to remember that the true value lies in your coaching expertise and presence, not just the supplementary resources. Start simple. Focus on streamlining your delivery while maintaining flexibility to adapt to each client’s unique needs.

Step 5: Map It Out Into Your Core Offerings

Finally, it’s time to decide how you want to package and deliver your signature coaching framework. Will it be a high-ticket coaching programme, a digital course or a book? Will it be a mastermind, a workshop, or a done-for-you service? The beauty of having a well-defined methodology is that it opens up a world of possibilities, allowing you to diversify your income streams and establish yourself as an authority in your field.

Here’s a quick summary of the five steps:

  1. Get hyper-focused on your niche.
  2. Map out the transformational journey.
  3. Add your unique methodologies and models.
  4. Systemise and create supporting materials.
  5. Map it out into your core offerings.

Final Thoughts

Creating your signature coaching framework is one of the most impactful steps you can take to elevate your business and establish yourself as the go-to coach in your niche. By following this five-step process, you’ll be able to command higher rates and streamline your delivery. You’ll also be able to position yourself as an authority and thought leader in your field.

Remember, the key to success lies in committing to the creativity, excitement and resilience required to build an amazing business. When you achieve this, you will be impacting lives and making a massive difference.

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Hi, I’m Jo, and I’d love to help you on your coaching journey. I spent 20 years in corporate HR but faced challenges balancing work and family. Refusing to settle, I ventured into coaching, seeking financial success aligned with my values. Overcoming limiting beliefs, I developed strategies to attract clients, leading to the creation of my Reliable Results Path. Now, I support coaches in achieving their goals through my Business of Coaching programme. My values of honesty, personalisation and courage guide me, fostering a community of impactful coaches who believe in inclusivity and making a difference. More about me




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Hello and welcome! I’m Joanna Lott, and I’m passionate about empowering qualified coaches like you to build brilliant businesses.