Joanna Lott Coaching

The ‘No Excuses’ Mindset: Developing a ‘Whatever It Takes’ Attitude for Coaching Business Success

whatever it takes attitude for coaching business success

The ‘No Excuses’ Mindset: Developing a ‘Whatever It Takes’ Attitude for Coaching Business Success

Table of Contents

  1. The Hustle Mindset: Embracing Intense Periods
  2. Moving Past Perfectionism and Paralysis
  3. Striking a Balance: Hustle and Self-Care
  4. Cashflow: Getting Creative with Income Streams
  5. Resourcefulness: Finding Solutions, No Matter What
  6. Wrapping Up: The Path to Success


As a coach embarking on the entrepreneurial journey, your road to success will be paved with challenges and obstacles. However, if you cultivate a ‘no excuses’ mindset and adopt a ‘whatever it takes’ attitude to coaching business success, you’re way more likely to achieve your goals. Let’s delve into the mindset shifts and strategies that can propel your coaching business forward, even in the face of adversity.

The Hustle Mindset: Embracing Intense Periods

Building a successful coaching business requires a substantial investment of time and energy, particularly in the early stages. Your motivator might be the pursuit of work-life balance, but the first two years are likely to be really demanding and take a lot of hustle.

During these intense periods, you may need to work long hours, show up consistently across multiple platforms, and dedicate yourself wholeheartedly to your business. Activities like launching a new programme can involve a six-week period of daily engagement, including live streams, emails, social media posts, and more.

It’s important to understand that these bursts of intense activity can rapidly accelerate the growth of your business. While challenging, embracing the hustle mindset and having a ‘whatever it takes’ attitude to business coaching success during these times can create the momentum you’re going to need to succeed. And never give up. You’ve got to keep at it. Read this article to remind you to keep going.

Moving Past Perfectionism and Paralysis

One of the benefits of adopting a ‘no excuses’ mindset is the ability to move past perfectionism and ‘paralysis by analysis’. When you commit to taking imperfect action, you’ll find yourself making progress, even if the steps are small.

As the saying goes, “The name of the game is imperfect action.” Rather than getting stuck in the pursuit of perfection, focus on taking consistent action, even if it’s not perfect. You can always refine and improve as you go.

Striking a Balance: Hustle and Self-Care

While embracing the hustle mindset is essential for success, it’s equally important to balance it with self-care practices to prevent burnout. Understand that these intense periods are temporary, and plan for periods of rest and recuperation once the initial push is over.

Remember, the key is to approach these intense phases with a clear understanding of their temporary nature and a commitment to prioritising self-care once you achieve your immediate goals.

Cashflow: Getting Creative with Income Streams

In the early stages of building a coaching business, cashflow can be a significant challenge. Approach this obstacle with an open mind and a willingness to explore alternative income streams.

Consider opportunities like copywriting, freelancing, tutoring, or even taking on a part-time job or associate work. While these activities may not be your preferred choice, they can provide the financial stability you need to sustain your business until coaching becomes your primary income source.

Embracing a ‘no excuses’ mindset means being willing to do what it takes to keep your business afloat, even if it means temporarily pursuing income streams outside of coaching.

Resourcefulness: Finding Solutions, No Matter What

As coaches, we are inherently resourceful, whole, and capable of finding solutions. Successful coaches don’t allow limited resources, fear, or doubts from others to become excuses that hinder their progress.

Operating with a ‘Whatever it Takes’ attitude means continuously seeking out solutions and being open to new ideas, partnerships, and offers. Trust that there is always a path forward, even if it’s not immediately apparent.

One helpful strategy is to surround yourself with like-minded individuals who can offer support and accountability. For example, consider partnering with an accountability buddy who can help you stay on track and overcome procrastination.

Wrapping Up: The Path to Success

Developing a ‘no excuses’ mindset and adopting a ‘whatever it takes’ attitude is essential for building a successful coaching business. It takes grit, resilience, and a consistent belief in your ability to find a way, no matter the obstacles.

Remember, the path to success is simple but it’s not easy. It demands periods of intense hustle balanced with self-care, a willingness to explore alternative income streams, and a resourceful approach to problem-solving.

Embrace this mindset, and you’ll be well on your way to creating the momentum needed for your coaching business to thrive.

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Hello and welcome! I’m Joanna Lott, and I’m passionate about empowering qualified coaches like you to build brilliant businesses.