Joanna Lott Coaching

The 3 Biggest Mistakes Hindering Your Growth

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Avoid These 3 Costly Mistakes to Build a Thriving Coaching Business

Table of Contents:

  1. Introduction
  2. Mistake #1: Shiny Object Syndrome
  3. Mistake #2: Master of None
  4. Mistake #3: Forgetting That Relationships Build Your Business
  5. Overcoming the Mistakes
  6. Conclusion


Building a thriving coaching business is a journey filled with challenges and opportunities. While the path to success may seem daunting, understanding and avoiding common pitfalls can significantly increase your chances of achieving your goals. In this blog post, we’ll explore three costly mistakes that coaches often make and provide actionable strategies to overcome them and build a thriving coaching business.

Mistake #1: Shiny Object Syndrome

One of the biggest mistakes coaches make is trying to do everything at once, especially when starting out. They want to have a low-cost membership, an online course, a group program, a one-to-one offer, and a retreat – the list goes on. However, what many fail to realize is the immense amount of marketing required for each of these business ideas.

Instead of spreading yourself thin, focus your efforts on one or two marketing channels that resonate with you and your target audience. If social media is your strength, go all-in on one platform where your ideal clients are active. If networking is your preference, commit to showing up regularly at relevant events.

Success comes from depth, not breadth. Concentrate on perfecting one lead generation strategy before moving on to the next. Consistency and focus are key to achieving long-term results.

Mistake #2: Master of None

Another common mistake is being a “jack of all trades, master of none.” Instead of committing to one specific coaching offer, many coaches try to cater to everyone’s needs, diluting their brand and confusing potential clients.

To stand out in the marketplace and gain expert status quickly, create one clear and compelling Signature Coaching Offer that showcases your expertise and delivers outstanding value to your clients. By committing to one offer, you position yourself as an expert in your field and attract clients seeking your unique solution.

Consider participating in programs like “Offer to Market in 30 Days” or seeking guidance from experienced coaches to help you develop and market your Signature Coaching Offer effectively.

Mistake #3: Forgetting That Relationships Build Your Business

Lastly, many coaches underestimate the power of building relationships. Your success heavily relies on the trust and rapport you establish with your clients and your network.

Don’t dismiss the value of people who may not be in your niche. Building relationships with everyone you meet is vital for attracting business and finding happiness in life. When people truly understand what you do, they can more easily refer potential clients to you.

Embrace the joy of building relationships by being genuinely helpful and kind to everyone. Send relevant articles, show interest in their lives, and leave them feeling uplifted after every interaction. When you genuinely care about the people around you, they will reciprocate, and your business will grow as a result.

Overcoming the Mistakes: To overcome these mistakes and build a thriving coaching business, follow these actionable steps:

  1. Commit to one or two marketing channels and consistently execute your strategies.
  2. Develop a clear and compelling Signature Coaching Offer that showcases your expertise.
  3. Build genuine relationships with everyone you meet, and focus on being helpful and kind.
  4. Seek guidance and support from experienced coaches and relevant programs to stay on track.


Building a thriving coaching business requires avoiding common pitfalls and implementing effective strategies. By steering clear of shiny object syndrome, committing to a Signature Coaching Offer, and nurturing relationships, you’ll be well on your way to attracting ideal clients and achieving sustainable success. Embrace a mindset of focus, expertise, and genuine connection, and watch your coaching business flourish.

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Hi, I’m Jo, and I’d love to help you on your coaching journey. I spent 20 years in corporate HR but faced challenges balancing work and family. Refusing to settle, I ventured into coaching, seeking financial success aligned with my values. Overcoming limiting beliefs, I developed strategies to attract clients, leading to the creation of my Reliable Results Path. Now, I support coaches in achieving their goals through my Business of Coaching programme. My values of honesty, personalisation and courage guide me, fostering a community of impactful coaches who believe in inclusivity and making a difference. More about me




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Hello and welcome! I’m Joanna Lott, and I’m passionate about empowering qualified coaches like you to build brilliant businesses.