How can I sell a coaching programme – as that’s not coaching?

A question I’ve been asked several times over the past couple of weeks is, “How can I sell a coaching programme – as that’s not coaching?” I completely get this internal struggle, as we learn in coach training that the client always sets the agenda. So how can we sell them something that’s directive and […]

Case Study: From Burnt-Out HR Director to Profitable Coach

Lorraine Eivers helps HR professionals thrive at work. She worked with me for just over a year. Meet Lorraine: What made you want to work with Jo? I was signed-off my HR Director job with severe burnout and I knew I didn’t want to go back to corporate but wasn’t sure what I wanted to do. […]