Yvonne built her business alongside full time employment

(and then transitioned to full-time in her coaching business!) Yvonne Tajok helps female leaders close the confidence gap and have fulfilling and successful careers. We worked together from March to October 2023 What was going on for you before you joined the programme? I started out coaching several years ago was ICF accredited. But I didn’t […]

How can I sell a coaching programme – as that’s not coaching?

A question I’ve been asked several times over the past couple of weeks is, “How can I sell a coaching programme – as that’s not coaching?” I completely get this internal struggle, as we learn in coach training that the client always sets the agenda. So how can we sell them something that’s directive and […]

The missing link to inbound enquiries

You may have been posting endlessly on social media but never, or rarely, received any direct messages reaching out to find out more about your offer, or had any calls booked from your content. This article is all about how you can increase your number of inbound enquiries, which obviously gives you more chance of […]

Case Study: Kate grew her audience to 70K and became fully booked

Meet Kate. A leadership coach with a genius sense of humour. What made you want to work with Jo? I did a lot of research and had a week of discovery calls with people, a bit like Jo – but not really like Jo at all. When I evaluated them all I realised I needed the […]

Case Study: From Burnt-Out HR Director to Profitable Coach

Lorraine Eivers helps HR professionals thrive at work. She worked with me for just over a year. Meet Lorraine: What made you want to work with Jo? I was signed-off my HR Director job with severe burnout and I knew I didn’t want to go back to corporate but wasn’t sure what I wanted to do. […]