Joanna Lott in conversation with two coaches at a coaching event, 2023

Real Results

Through tailored strategies and a commitment to personal growth, my clients have experienced remarkable breakthroughs in various aspects of their businesses.

From Redundancy to Replacing 90% of Her Salary in a Year

Krasi Toneva joined the Business of Coaching around 12 months ago and has had amazing results, especially in the last six months. I can’t wait for you to hear what Krasi’s key learnings were so you can think about how to use them in your own practice. 

Emma Cowsill, a neurodiversity coach, smiling in a professional headshot

From Corporate Burnout to a Thriving Neurodiversity Coaching Business

Emma joined my Business of Coaching programme whilst juggling brand new ADHD and autism diagnoses with the leap from a successful corporate career into building something entirely her own. Eight months on, she’s built a business with real depth, variety and heart. 

From Corporate Communications Director to 94,000 TikTok Followers: Louise Thompson's Coaching Business Journey

Louise Thompson spent over 20 years working in communications across the NHS, private sector and Silicon Valley start-ups, eventually becoming a board-level director of communications. Today, she’s a leadership coach and keynote speaker with a community of 94,000 people on TikTok, working with senior women at organisations including Google, the NHS and Charlotte Tilbury. 

Louise Thompson, a coach, smiling in a professional headshot
Val, a coaching client of Joanna Lott, smiling in a headshot photo

How to Niche Down as a Coach - Without Losing Clients

When Valeria joined my Business of Coaching programme, she was feeling uncertain about narrowing her niche. Since then, she has launched her first group coaching programme – very successfully – and built a thriving community across Europe and beyond.

From Redundancy and Zero Clients to a Fully Booked Coaching Business in Just Three Months

Andy Sockanathan spent 15 years working in television, devising some of the UK’s best-loved quiz and game shows, including Richard Osman’s House of Games, Tenable and Beat the Chasers. When redundancy hit in July 2025, he completed his coaching qualifications and joined the Business of Coaching, ready to build something new. Within three months, he had 10 clients and was on track to earn more than he ever had as a top-level TV executive.

Andy Sockanathan, a coaching client of Joanna Lott, who went from redundancy to a fully booked coaching business in three months
Kiran, a coaching client of Joanna Lott, who grew from sporadic sessions to corporate coaching contracts

How to Get Coaching Clients Consistently: Kiran's Journey from Sporadic Sessions to Corporate Contracts

When Kiran first qualified as a coach, she had no idea how to get coaching clients consistently. She had an entry on a coaching directory, one or two clients who would book sporadically, and a growing sense that something was missing. Fast forward to today, and she has signed a corporate contract, filled her signature coaching programme, and launched a community coaching offer – all while working in the niche that she is truly passionate about.

From Stuck to Thriving: How a Coaching Business Pivot Changed Everything for Teresa

Translating the knowledge you’ve got something people want into a business that actually works? That’s a whole different challenge. And it’s exactly where Teresa Wilson found herself when we first started working together. She’d been a coach for 13 or 14 years. She already had tons of experience. She had a powerful offer forming around shadow work. And she had absolutely no idea how to bring it to market. Until she did.

Teresa Wilson, a coaching client of Joanna Lott, who pivoted her coaching business from stuck to thriving
Jenny, a coaching client of Joanna Lott, who built a fully booked coaching business

From Hiding Behind Her Laptop to a Fully Booked Coaching Business: Jenny's Story

Jenny Weidner spent years building a stellar career in education – rising to deputy headteacher and co-owning a private nursery, before burnout motivated her to change course. She retrained as a coach, earned her qualifications, and set up her business. But qualifications alone don’t build a business. We worked together from October 2024 to October 2025 and, here, Jenny shares how working with me helped her find her direction, her courage and her clients.

How Lorraine Went From Burnt-out HR Director to Thriving Career Coach

After three decades in HR, climbing to Director level, Lorraine Eivers had burnt out so badly she needed therapy just to find herself again. Now, she’s a successful career coach and mentor for HR leaders, working exclusively one-to-one, offering job search support, 90-minute career clinics, and her signature Gain Career Clarity programme. Having recently relocated from Aire in Scotland to the Algarve in Portugal, she’s living a fulfilled life aligned to her values.

Lorraine Eivers, a coaching client of Joanna Lott, who went from burnt-out HR director to thriving career coach
Francoise, a coaching client of Joanna Lott, who built a thriving niche coaching business while working full time

How Francoise Built a Thriving Niche Coaching Business While Working Full Time

Francoise loved her day job and never intended to leave completely, yet she felt a powerful pull towards supporting adult children of alcoholics. A year later, after joining my Business of Coaching programme, she has reduced her employed hours, built a steady stream of clients, created a dedicated business day, grown a highly engaged Instagram community, facilitated a retreat, and launched new offers in her niche.

When June Hogan first started her business in 2019, she had no clients, no network, and little idea how to actually run a business. Fast forward six years, and June runs a thriving outplacement coaching practice, supporting values-led organisations to do right by their people through redundancy. With a strong network, returning clients, and a team of associates, she’s built a business that feels structured, sustainable, and deeply impactful.

June Hogan, a coaching client of Joanna Lott, smiling in a headshot photo
Lina, a coaching client of Joanna Lott, who redefined her niche and rebuilt an aligned coaching business

How Lina went on a journey to redefine her niche, reconnect with her purpose, and rebuild a coaching business that feels truly aligned

After selling her accountancy practice, Lina stepped into coaching – but soon found herself stuck and unsure whether she’d chosen the right path. Despite years of experience and a deep passion for personal development, something wasn’t clicking. She joined the Business of Coaching programme and, less than a year later, she’s attracting high-level clients, sharing her message on LinkedIn, and helping others transform their relationship with money – all while feeling more confident than ever before.

How Kim signed her first coaching clients in month one (while raising two young children)

Kim Holland wanted to help parents find fulfilling work that aligned with family life. What she didn’t yet have was a business structure, a lead generation plan, or the confidence to quit her job and go all in. Fast forward a few months, and Kim had left her job, launched her business, and signed her first clients within a month – all while building a strong community and putting visibility strategies into action.

Kim Holland, a coaching client of Joanna Lott, who signed her first clients within a month while raising two young children
Melissa, a coaching client of Joanna Lott, who left Credit Suisse and built consistent clients within 12 months

How Melissa Left Credit Suisse and Built Consistent Clients in Just 12 Months

Melissa was determined to make the leap into entrepreneurship – but she knew she needed a shift in mindset and the practical support to make it happen. In just one year, she’s built a consistent client base, moved across continents, launched her first group programme, gained her ICF ACC and grown a strong presence on LinkedIn. Here’s how she did it.

How Rachel accelerated her business success, as a coach for first-time senior leaders

Rachel thrives on coaching first-time senior leaders who are ready to meet this next chapter head-on. At one of the most defining moments of their career, she loves to support them in stepping up and leading in a way that finally feels like them. 

Rachel Shaw, a coaching client of Joanna Lott and a coach for first-time senior leaders
Merve, a coaching client of Joanna Lott, who transformed from solopreneur to CEO and 2.5x'd her revenue

How Merve Transformed from Solopreneur to CEO and 2.5x'd Her Revenue

Merve runs Lead Rise Coaching, helping leaders grow their businesses, build high-performing teams, and advance their careers.

How Laura Built a Proven System to Win Clients and Had Her Highest-Earning Year

Laura Duggal is a maternity return coach who helps companies create better, more supportive environments for working parents. 

Laura, a coaching client of Joanna Lott, who built a proven system to win clients and had her highest-earning year
Clare, a coaching client of Joanna Lott, who launched her own style coaching business

How Clare Went From “What Now?” to Confidently Launching Her Style Coaching Business

Clare Silk has blended her passions for fashion and psychology into a unique style coaching business that helps women boost their confidence – both inside and out.

How Levanah Went From Zero to 15 Clients in 6 Months

Levanah Gates really went all in and her results have been incredible. She’s now totally owning the space in her niche, helping buyers and retail professionals manage their careers successfully.

Levanah, a coaching client of Joanna Lott, who went from zero to 15 clients in 6 months
matthew wigham

Matt doubled his client base and expanded to organisational coaching

Matt Wigham helps committed competitive tennis players handle nerves, frustration and pressure, and ultimately win more matches.  

Beth Went from 1 Corporate Client to 5 and Launched a Women's Leadership Programme in Less Than a Year

Beth has made huge progress not only on a business level but also in how she’s truly embodying her new-found CEO status

Beth, a coaching client of Joanna Lott, who expanded from one corporate client to five and launched a women's leadership programme
Emma Marinos

How Emma became fully booked

Emma is an executive coach specialising in helping individuals, teams and groups mainly in the public sector.

Chloe is smashing it by helping others stay sober

Chloe Myers is a sober coach who helps  people smash it without getting smashed!

Portrait of a smiling blonde woman wearing a green beaded necklace
The image shows a smiling woman with blonde, slightly wavy chin-length hair. She has bright green eyes, rosy cheeks, and is wearing a gray sweater or top against a plain background. The woman has an friendly, warm expression on her face. how to attract coaching clients

Louise built a 27,000 following on TikTok and gained global clients as a Leadership Coach

Louise specialises in helping Corporate Communication Leaders, but also helps anyone invested in becoming a better leader.

Ainsley discovered her niche and secured several streams of income

Ainsley Keller empowers stepparents and future stepparents to take control of their experience so they can create a balanced life, healthy & respectful relationships and a happy home.

Here's Ainsley Keller who empowers stepparents and future stepparents to take control of their experience through her coaching services. coaching niche
a dark haired woman smiling. build a career coaching business

Yvonne built her business alongside full time employment - and then transitioned to full-time in her coaching business

Yvonne helps female leaders close the confidence gap and have fulfilling and successful careers.

Lucy defined her niche and thrived in the B-Corp Sphere

Lucy helps B Corps unleash full leadership potential and amplify their impact.

 

Lucy Chaplin PCC, a coaching client of Joanna Lott, who defined her niche and thrived in the B-Corp sphere
Jess takes part in the The Business of Coaching Programme

Jess filled her first group programme with 12 new clients

Jess is the founder of the Female Mentoring Alliance.

From Generalist Coach to Tech Leader Specialist

Sally works with leaders in Tech primarily in the West Midlands area

leadership coaching tech leaders west midlands
Elizabeth-Korngold- leadership coaching

Liz went from undefined niche to leadership expertise

Liz works with functional experts transitioning into leadership roles.

Zoe won 3 new corporate clients, bringing her a total of 12 emerging leaders to coach (on 2 days a week term time only work!)

Zoe works with agencies to develop strong first-time leaders.

Zoe Fenn - a case study of the best coaching programmes
Natasha Weller - a brunette woman wearing a purple top. grow coaching income

Natasha went from 2% to 50% income from coaching

Natasha is a career coach.

Cheryl gained consistent income with several 1:1 clients and two SME contracts

Cheryl is a Leadership Coach.

Cheryl Thornton coaches female leaders to find their authentic leadership style
Sara Evans shares her coaching success story with Joanna Lott from November 2022 to May 2023

Sara went from unclear with not enough clients, to fully booked. She’s now on track to meet her $100K annual income target

Sara is a Business and Career Coach.

Tracy Secured High Profile Paid Speaking and Group Coaching work

Tracy is a coach and mentor for women in engineering and design.

Tracy Sharp, founder of Sharp Minds and a coaching client of Joanna Lott
Julia, a career coach and coaching client of Joanna Lott, who uses her L7 ILM Executive Coaching qualification to help professionals find work they love

Julia Got Clear On Who She Served And Got Her First High Paying Client

Julia helps professionals get into a job they love.

Kate Grew Her Audience to 70K, filled her 1:1 coaching and group leadership programme.

Kate provides leadership coaching to agencies, consultancies and SMEs.

Kate Hill, a leadership coach and Joanna Lott client, smiling
Lorraine Eivers, a coaching client of Joanna Lott, who helps HR professionals thrive at work

Lorraine Went From Burnt-out HR Director to Profitable Coach.

Lorraine helps HR professionals excel in their HR career.

Joanna Lott, business coach for qualified coaches, smiling and looking towards the camera

You're beyond ready to be able to...

Joanna Lott, business coach for qualified coaches, smiling
Joanna Lott, business coach for qualified coaches, smiling and looking towards the camera
Joanna Lott in conversation with two coaches at a coaching event, 2023

Let's Do This

Want to work with me?

Welcome sign for the Dare Greatly event, a special gathering of coaches hosted by Joanna Lott