You've worked hard to become a brilliant coach
Now I’ll help you find more brilliant clients.
Does this sound like you?
You're a qualified or trainee coach (or consultant).
You’re excited to use your skills to improve people’s lives.
You’re ready to build a business that makes proper money.
But getting clients is harder than you thought.
Where do you find them?
How do you get them to pay you (without feeling salesy or awkward)?
And how can you deliver your coaching with confidence?
The Business of Coaching Programme solves the 3 biggest obstacles stopping you building a brilliant business.
Problem 1: You can't find clients
Trying to get clients can feel like shouting into the wind, or just hiding and hoping.
Maybe you’ve got lucky and gained a client or two. But it feels like you don’t have a solid system in place to regularly bring in clients.
Answer: Let’s build your business foundations.
1) We’ll use my Front Door Navigator to create your beautifully clear niche and message. No more overthinking or endless tinkering with ideal client avatars.
2) You’ll use my Intangible to Tangible process to create a compelling offer, transforming it from a ‘nice to have’ into a ‘must have’. Plus, you’ll learn powerful frameworks for naming, pricing and validating your programme, saving you from uncertainty.
3) We’ll map out your Business Growth Machine to get more eyes on your business every month. What works for you will depend on your strengths and strategy, so we’ll work that out together too.
Problem 2: Your marketing and sales process is scattershot
You can be a brilliant coach, but if people don’t understand what you do, you won’t get clients. It’s easy to avoid being visible, and ‘sales’ often brings up the fear of rejection.
This can also stop you from charging what you’re really worth.
Answer: Let’s build your effective marketing and sales process.
We’ll make a simple mindset shift so you’re eager to share your message with the world. We’ll work on your strengths, and what energises you, to create a marketing and sales plan that feels completely you.
1) Clarifying your message: You’ll discover the secret to presenting your coaching in a way that’s both honest and transformational. We’ll create an authentic, compelling message that speaks directly to your ideal clients so they can’t help but contact you, saying: “It’s like you’re in my head. Can we talk?”
2) Creating a simple sales funnel: You'll craft your first sales funnel (even if you’re a technophobe) which will bring your clients to you, so you don’t have to chase them.
3) Making sales calls smoother: When you have a discovery call, what do you say? Using my CHANGE Sales Framework, you’ll walk prospects through a warm, caring sales process that converts them into ideal clients, maximising results, without the hard sell. You’ll learn to engage and sell in a way that cultivates trust and aligns with your values. This will help you silence that little voice saying – ‘How will I get the words out?!’ – and can charge an amount you can live well on.
Problem 3: You feel under-confident in delivering coaching
It’s natural to feel self-doubt or imposter syndrome with the business side of coaching.
Providing clients with a consistently great experience gives them confidence in your abilities, and gives you the confidence to charge more. Thankfully, you don’t need to radiate charisma to achieve this, you just need to have the right systems in place.
Answer: Create your coaching and delivery systems
1) Delighting clients
You’ll learn how to escape selling coaching by the hour and what to do instead. You’ll also get answers to all the questions going round your head, like:
- How many sessions?
- Do I need worksheets?
- What happens when they say “yes”?
We’ll create an inspiring coaching experience, including:
- An onboarding system that sets the right tone
- Concise contracts that make everything clear
- Ways to retain clients by nurturing long-term relationships
2) Capturing client wins
We’ll harness all the amazing successes your clients have. You’ll learn how to collect feedback, through surveys or reflection forms, and incorporate it into wonderful case studies which showcase your client’s journeys.
3) Making the most of referrals
Referrals are your fastest path to growth. And you don’t need to wait to receive them – you’ll get all you need to build a referral system from the start, so your clients and network do the hard work for you.
GROW with my Reliable Results Path
You’ll follow my step-by-step system to build the four pillars that form the foundation of your coaching business – Niche, Message, Offer, Marketing & Sales.
Bite-sized training, anytime
All the training is shared through approx. 15-minute videos, that you can implement as you watch, to move forward quickly. They’re designed to fit around busy lives – watch anytime, day or night. And you’ll gain lifetime access to the content.
You’ll hit milestones throughout the programme and receive feedback on the important elements of your work.
Within 4 weeks, you’ll know how to:
- Establish your niche
- Define your package
- Communicate your services to prospects
After 12 weeks, you’ll have solid business, marketing and sales systems in place.
But it doesn’t end there. We all know building a sustainable business takes time. So, I’ll be with you every step of the way, with support and encouragement as you continue to strengthen your business foundations.
By the end of our six months together, our goal is for you to have a personalised marketing strategy that consistently attracts your ideal clients, all year round.
CONNECT with me
Daily
You’ll gain access to our community mastermind group, where you can share your work for feedback from me and your new ‘board of directors’ (aka the fantastic coaches and new friends building their businesses alongside you).
Weekly
Core Zoom call
Tuesdays, 1-2:30pm (UK term-time only)
We’ll cover additional live deep-dive training, hot-seat coaching, answering questions, or do breakout rooms to connect, inspire and motivate you. These sessions will also be recorded if you can’t make them live.
Supportive accountability
We’ll work closely together to keep you accountable, provide in-depth feedback, and help you build your practice. I’m proud of the systems and space I’ve created for you to learn and implement, and to help you feel seen, heard and supported. There’s no such thing as a silly question – we’re here to support your struggles and celebrate your successes.
BELONG to an intentional community
Yes, you get a complete step-by-step plan showing you how to build a brilliant coaching business that supports your ideal clients. But, more than that, you’ll be a part of The Business of Coaching Community, surrounded by wonderful coaches who’ll champion you like never before.
Limited Time Bonuses
For a limited time only, you’ll also receive five bonus programmes, each high-value in their own right, so grab them quick whilst they are included.
#1 Master Your Mind
The Positive Intelligence 6-week app-based programme has played a big part in my own success, and other coaches I’ve worked with have described it as ‘life-changing’. It’s usually £800 but as a pioneer of the programme, I’m currently including it free for new members.
#2 Profit First
Since money mindset is a huge hurdle for many coaches, you’ll get training and guidance in this simple cash-management system, so you can move past any money blocks.
Valued at £500.
#3 30-Day Lead Generation Sprint
A day-by-day lead generation strategy with the exact steps and templates to follow, when you’re ready to go all-in on growing your business. We also do this live together at certain points of the year (next session: [date TBC]). Those who’ve taken part have seen great results. After this sprint, any fear about being visible or getting clients will be gone.
Valued at £695.
#4 Working with Corporates
Get my proven format for holding corporate business development calls and exactly what to say in proposals to win their valuable business.
Valued at £500.
#5 Win with Webinars
When you’re ready to scale, my step-by-step process makes creating your webinar simple and manageable.
Valued at £995.
Total value of free bonuses: £3,490
Join coaches achieving life-changing results
“I didn’t know where to find my niche, never mind paying clients. Now I have both.”
"I didnt only gain financially and operationally but also mindset, confidence and community."
"I didnt only gain financially and operationally but also mindset, confidence and community."
"I didnt only gain financially and operationally but also mindset, confidence and community."
"I didnt only gain financially and operationally but also mindset, confidence and community."
"I didnt only gain financially and operationally but also mindset, confidence and community."
"Jo is simply one of the most authentic and exceptional coaches I've come across."
"I didnt only gain financially and operationally but also mindset, confidence and community."
"Jo is simply one of the most authentic and exceptional coaches I've come across."
Is this programme right for you?
To make sure you’re ready to implement what you learn, here are the qualifying requirements:
- You are a professional or trainee coach, or consultant
- You understand it takes time and effort to build a business and are willing to put in the work
- You’re prepared to step out of your comfort zone (with support) and are committed to going all-in on building your business
What’s the investment?
I offer a discounted price of £2,497 when paid upfront.
You can also choose to pay in 6 monthly installments of £457.
The great news is that it will quickly pay for itself, as you grow in confidence, charge a professional fee and fill your diary with coaching clients who are ready to pay good money for your services.
Secure your place
Group dynamics, energy and momentum are very important to me, so I pre-qualify everyone to ensure they’re a good fit.
If you’ve read the above and meet the requirements, book a call with me to see if this is the right next step for you.
If we’ve already spoken, email me at joanna@joannalottcoaching.com with the subject line: I’m in.
See you inside!
Jo
PS In a nutshell:
The Business of Coaching helps you confidently attract your first or next 3-5 clients so you can make good money doing what you love, without hype, confusion and overwhelm.
PPS Still on the fence? Read more of the many success stories from coaches in the programme here.
