Pricing Your Coaching Services: A Guide to Maximising Revenue

As a coach, you have a unique set of skills and experience that can help your clients transform their lives. However, to make a sustainable living from your coaching business, you need to have a clear and effective pricing strategy in place.
In this guide, I’ll walk you through the key steps to pricing your coaching services so that you can get the most out of your expertise and create a sustainable business.
Use the Capacity Calculation to Test Your Pricing
To determine your coaching pricing, you need to have a clear understanding of your monthly revenue goal and the amount of revenue you want to earn per client. To make this calculation, you can use the Capacity Calculation:
Capacity = Monthly Revenue Goal / Monthly Revenue Per Client
For example, if you want to make £5,000 per month, and you charge £250 per client per month, your capacity would be 20 clients. This means that you need to work with 20 clients at a time to reach your monthly revenue goal.
If your current pricing is too low, you can use the Capacity Calculation to play around with different pricing options. For instance, if you charge £1,250 per client per month, you will only need to work with 4 clients to reach your monthly revenue goal.
The higher your prices are, the fewer clients you need to work with, which translates to less marketing, less time, more energy for each client, and better testimonials.
How to Double or even 10x Your Prices
To significantly increase your pricing, you need to create an offer that is so valuable that your clients are happy to pay for it. To do this, you can use my High-Value Offer 3-Step System:

Step 1: Clarify Your Promise

When developing an offer, it’s important to clarify your niche. Rather than trying to be all things to all people, focus on a specific group of clients that you can help the most. When you have a clear niche, you can charge more for your services, have less competition, describe what you do more clearly, and achieve better results with your clients.

Step 2: Create Your Package

Once you have a clear promise, you need to create a package that showcases the value of your coaching services. Consider what your clients need and want, and how you can help them achieve their goals. Your package should include a clear description of what you will do for your clients, the results they can expect, and how your coaching services are different from other coaching services on the market.

Step 3: Choose Your Price

Finally, you need to choose your price. When determining your pricing, consider your costs, the value of your services, and the prices of other similar coaching services. You may also want to test different pricing options to see what works best for your business.
Final Thoughts on How to Price Your Coaching Services
Pricing your coaching services can be challenging but, with the right strategy in place, you can maximise your revenue and achieve your financial goals, no matter how much time you have available.
Something I am super passionate about is creating an income, on your terms. For example, I work school hours and term time only.
This is possible for you.
By clarifying your promise, creating a valuable package, and choosing a price that reflects the value of your services, you can build a sustainable coaching business that will help you make a difference in the lives of your clients – and in your life too.
Get the love and support you need to make it happen
If you’d like my help to make a difference AND make a living you can learn more about how I can help you here.




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Hello and welcome! I’m Joanna Lott, and I’m passionate about empowering qualified coaches like you to build brilliant businesses.