Women in The Coaching Arena

Are you a coach who’s passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.

Listen to the Latest Episodes....

Today, I bring you a unique how-to guide aimed at cutting through the noise with a holistic approach. Here’s a roadmap to constructing your profitable niche and offer pyramid, ensuring your coaching business not only stands out but thrives. Key Takeaways: 1.Front Door Focus on A to B Transformation – [00:01:00] Emphasise a simple, relatable...
There is nothing better than hearing from real qualified coaches who are in this arena Listen in to hear leadership coach, Louise Thompson’s business journey. Louise shares her journey of building a successful coaching business, including how she leveraged TikTok to grow her audience and attract clients from around the world. Timestamps: [00:00:00] – Intro...
Lets talk about the realities of the struggles and triumphs of starting and growing a coaching business, emphasising the importance of persistence, resilience, and trusting the journey. Introduction Jo introduces the episode by acknowledging the expected topic but shares a more pressing message that resonated with her spirit – the encouragement to persist in your...
Today’s episode is particularly special as I’m recording this one year exactly since the launch of this podcast, which has now reached number 11 in the marketing charts, sharing the stage with influencers like Amy Porterfield. A heartfelt thank you for supporting this podcast, and helping to squash so many of my own limiting beliefs...
Here’s a crucial topic for all new coaches: the common branding mistake that might be draining your resources. This episode is packed with wisdom on building a solid coaching business foundation without falling into the costly trap of prioritising aesthetics over substance. Key Takeaways: [00:01:00] Jo shares her observations on the biggest mistake new coaches...
In today’s special live episode, I’m thrilled to celebrate our one-year milestone with an exceptional guest, Fay Wallis, a career and executive coach with a top 2% worldwide rated podcast, “HR Coffee Time.” Fay has generously agreed to share the valuable lessons she’s learned from launching and running her successful group coaching programme, Inspiring HR,...
Let’s talk about the exciting world of creating online courses or group programs quickly. If you’re on the verge of launching your own program or course, this episode is packed with valuable insights and practical steps to take your idea from conception to launch in no time. Introduction [00:00:00] Jo discusses the perfect timing for...
If you wonder whether social media is a prerequisite to a business this episode is for you. Whether it’s due to a personal preference, a desire to target organisations, or simply wanting to explore alternative growth strategies, this episode is packed with insights and actionable tips that can transform the way you attract clients. Episode...
Today we’re covering a topic that resonates with so many of us: people pleasing. Inspired by recent conversations with fellow women entrepreneurs, this episode explores the ingrained habits that lead us to overcommit, undercharge, and undervalue our work. We’ll discuss how to break free from these patterns and prioritise our needs and business goals. Key...
Jo Lott shares her journey of creating and earning £160,000 from her digital course over the last two years. This episode is not just a success story; it’s a reflection of how you can take fast messy action to create and leverage digital courses so you scale your business and impact. Here’s what you’ll uncover...

About Your Host

Joanna Lott helps coaches stand out and get clients – with honesty not hype.

She has 20 years experience of working within HR and Governance in trade unions and financial services.

After qualifying as an ICF Executive Coach she set about learning everything she could about business, sales and marketing and quickly built a profitable career and executive coaching business around her young family.

Other coaches started asking her how she did it, so she’s supported 35 coaches in the last year alone to help them to build their business and get clients so they can make a living doing work they love.

Joanna Lott The Coaches Coach

Helping compassionate coaches to grow their coaching businesses.

In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you’re just starting or have years of experience, this podcast is for you.

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