Joanna Lott Coaching

How to Get Your First Coaching Clients

attract coaching clients and get your first paying coaching client

5 Proven Steps to Get Your First Paying Coaching Client

Are you passionate about coaching but haven’t quite found your niche yet? If so, this blog post is for you. You may have thought that to get clients, all you need is a coaching qualification – but there’s more to it than that! This post will walk you through the steps on how to get your first paying coaching client and help turn your passion into a career.

Get a Coaching Qualification

Joanna Lott's ACC badge – symbolizing coaching excellence

Getting a coaching qualification is a great way to continue learning and developing your skills, even if you’re an experienced coach. The benefits of obtaining a qualification include:

  • Gaining credibility with clients, especially corporate clients
  • Setting yourself apart in an unregulated industry
  • Increasing revenue through increased opportunities in this competitive industry
  • Receiving referrals when people know you’re qualified

Be Prepared to Sell Yourself

Don’t just think that by having a coaching qualification, you’ll get clients right away. You need to do some selling too. Selling yourself and your qualifications can be a real challenge, but we’re here to help!

There are many ways you could sell your wonderful coaching services – from creating different journeys that you could take potential clients on to match their needs (like health coaching or career coaching) to building trust with initial unpaid coachees to gain referrals. The possibilities are endless; however, there is one way, in particular, we’d like you to focus on: Be prepared to listen intently to the potential client’s pains and desires so you can summarise these at the end of the call and create a simple outline to take them from A to B.

This outline might change as the coaching progresses, but as coaching is intangible, you will gain paying clients from helping them see the likely value to their immediate needs and desires.

Network Among Fellow Coaches and Experts

connect with coaches. get your first paying coaching client

Contact others who have done what you’re trying to do. You can do this through online communities, messaging others, and social media. You may find openings for associate coaching or some amazing friendships and tips through this. Plus, you’ll receive much-needed support on what can be a lonely journey of entrepreneurship.

Offer Coaching Services with an Easy-to-Use Calendar System

If you want to grow your business, make it as simple and straightforward as possible for potential clients. You can do this by creating a free Calendly account so they can easily find a date that works for you both and book it. Just ensure your calendar is set up correctly. I remember when I got my first ever booking, and it was at a time when I’d be on the school run!

Create an Email List and Send Regular Emails

a woman's hands holding a black ipad with a pink screen and the words newsletter. get your first paying coaching client

A more advanced strategy but one worth starting as soon as possible! With the average coaching buyer journey being six months, an email list allows you to nurture your potential clients until the time is right for them to buy. You can set up a simple welcome sequence and send your readers informative content on the subject they may need help with, and always make sure to have a CTA (call-to-action) at the bottom of your email!

Make your emails personalized and engaging for each individual reader by utilizing features in free sites such as Mailerlite or Mailchimp and tweaking their email subject line to match what they’re looking for.

Here’s a list of tips for creating an effective email list:

  • Use a reputable email marketing service (e.g., Mailchimp, Mailerlite)
  • Create a lead magnet (e.g., a free guide or checklist) to entice people to sign up
  • Segment your list based on interests or needs
  • Provide valuable content that addresses your subscribers’ concerns
  • Include a clear call-to-action in each email
  • Analyze your email metrics (open rates, click-through rates) and adjust according

Final Thoughts

So, there you have it. You now know how to set up your coaching business for success so that you can start getting paying clients and live the life of a successful coach.

I understand – it’s easier said than done, right? Maybe you’ve tried all this, and you’re not sure if you can actually do it. I get it (it took me two years to get to the place where I am in complete alignment with my business).

If you’d like my help to implement these strategies so you can make a difference AND make a living, you can learn more about how I can support you here Business of Coaching Programme

Connect with Me

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You can also listen to all my new content on my podcast Women in the Coaching Arena

Hi, I’m Jo

I’d love to help you on your coaching journey. I spent 20 years in corporate HR but faced challenges balancing work and family. Refusing to settle, I ventured into coaching, seeking financial success aligned with my values. Overcoming limiting beliefs, I developed strategies to attract clients, leading to the creation of my Reliable Results Path. Now, I support coaches in achieving their goals through my Business of Coaching programme. My values of honesty, personalisation, and courage guide me, fostering a community of impactful coaches who believe in inclusivity and making a difference. More about me




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Hello and welcome! I’m Joanna Lott, and I’m passionate about empowering qualified coaches like you to build brilliant businesses.