How to Get Your First Coaching Clients

Find out what you need in order to start your own successful coaching practice and get paid for it.
If you are passionate about coaching, but haven’t quite found your niche yet, this blog is for you. You may have thought that to get clients all you need is a coaching qualification – but there’s more to it than that! This blog post will walk you through the steps of how to get your first paying coaching client and help turn your passion into a career.
1) Get a coaching qualification
A coaching qualification is a great way to continue learning and developing your skills, even if you’re an experienced coach.
The benefits of getting a qualifications include:
· Gaining credibility with clients especially corporate clients
· Being able to set yourself apart in an unregulated industry
· Increasing revenue through increased opportunity in this competitive industry
· Getting referrals when people know you’re qualified
2) Be prepared to sell yourself
Don’t just think that by having a coaching qualification you’ll get clients right away. You need to do some selling too. Selling yourself and your qualifications can be a real challenge, but I’m here to help!
There are many ways you could sell your wonderful coaching – from creating different journeys which you could take potential clients on that match their needs (like health coaching or career coaching) to building trust with initial unpaid coachees to gain referrals. The possibilities are endless; however there is one way in particular I’d like you to focused on: Be prepared to listen intently to the potential client’s pains and desires so you can summarise these at the end of the call and create a simple outline to take them from A to B.
This might change as the coaching progresses but as coaching is intangible you will gain paying clients from helping them see the likely value to their immediate needs and desires.
3) Network amongst fellow coaches and experts
Contact others who have done what you’re trying to do. You can do this through online communities, messaging others and social media.
You may find openings for associate coaching, or some amazing friendships and tips through this. Plus much needed support on what can be a lonely journey of entrepreneurship.
4) Offer coaching services with an easy-to use calendar system
If you want to grow your business, then make it as simple and straightforward for potential clients. You can do this by creating a free calendly account so they can find a date that works for you both and book it easily. Just ensure your calendar is set up correctly. I remember when I got my first ever booking and it was at a time when I’d be on the school run!
5) Create an email list and send out regular emails
A more advanced strategy but one worth starting ASAP! With the average coaching buyer journey being 6 months, an email list allows you to nurture your potential clients until the time is right for them to buy. You can set up a simple welcome sequence and send your readers informative content on the subject they may need help in, and always make sure to have a CTA (call-to-action) at the bottom of your email!
Make your emails personalised and engaging for each individual reader by utilising features in free sites such as Mailerlite or Mailchimp and tweaking their email subject line to match what they’re looking for.
So, there you have it. You now know how to set up your coaching business for success so that you can start getting paying clients and live the life of a successful coach.
Umm yes I hear you – easier said than done right? Maybe you’ve tried all this and you’re not sure if you can actually do this? I get it (it took me 2 years to get to the place where I am in complete alignment with my business). 
Get the love and support you need to make it happen
If you’d like my help to implement this so you make a difference, AND make a living, you can learn more about how I can help you here.




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Hello and welcome! I’m Joanna Lott, and I’m passionate about empowering qualified coaches like you to build brilliant businesses.