Joanna Lott Coaching

How to Create Your Signature Coaching Offer

signature coaching offer

Create Your Irresistible Signature Coaching Offer: A Guide for Coaches

Table of Contents:

  1. Introduction
  2. What is a Signature Coaching Offer?
  3. Importance of a Signature Coaching Offer 3.1. Differentiation 3.2. Reliable Outcomes 3.3. Selling Made Easier 3.4. Client Trust and Confidence 3.5. Multiple Income Streams
  4. Creating Your Signature Coaching Offer 4.1. Sell What Your Clients Want 4.2. Map Out the Journey 4.3. Logistics and Pricing
  5. Learning from Mistakes
  6. Conclusion


In the competitive coaching industry, having a tangible and compelling offer is crucial for attracting clients and standing out from the crowd. As a coach, crafting a signature coaching offer can be the key to unlocking sustained success and growth for your business.

What is a Signature Coaching Offer?

A signature coaching offer is a unique and structured approach that helps your clients transition from their current state (often referred to as “Hell Island”) to their desired state (“Heaven Island”). It’s a well-defined process that guides your clients through a series of steps to achieve their goals.

Importance of a Signature Coaching Offer:

Differentiation: A signature coaching offer differentiates you from other coaches by showcasing your unique methodology and approach. It gives potential clients a reason to choose you over the competition.

Reliable Outcomes: By consistently coaching clients through the same process, you can identify patterns, refine your methods, and improve the reliability of your outcomes over time.

Selling Made Easier: People don’t buy coaching; they buy solutions to their problems. A signature offer makes your services more tangible and easier to sell, as it clearly outlines the journey your clients will embark on.

Client Trust and Confidence:

When your clients see a structured process, they feel safe and cared for, knowing that you have a plan to guide them towards their desired outcome. This transferred confidence increases the likelihood of achieving results.

Multiple Income Streams:

A well-crafted signature coaching offer can be repurposed into various income streams, such as books, courses, group programs, or memberships, allowing you to move beyond trading time for money.

Creating Your Signature Coaching Offer:

Sell What Your Clients Want: Start by identifying your ideal client’s “front door” issue – the immediate desire or problem they want to solve. Craft a compelling headline that resonates with their current situation and aspirations.

Map Out the Journey: Outline the 3-6 key steps that will guide your clients from their current state to their desired outcome. This tangible roadmap helps them understand the journey and builds confidence in your process.

Logistics and Pricing: Determine the logistics of your offer, such as the number of sessions, additional support, and tailored elements. Price your offer based on the transformation you provide, not just the time invested.

Learning from Mistakes:

As an example, I initially marketed my “Business of Coaching” program as “helping people build their coaching business.” However, I quickly learned that potential clients were more interested in “getting clients now.” Adjusting my messaging to align with their immediate desires dramatically improved my lead generation.


Creating an irresistible signature coaching offer is a game-changer for coaches looking to attract clients, differentiate themselves, and build a sustainable business. By understanding your clients’ desires, crafting a structured journey, and pricing your offer based on the transformation you provide, you can stand out in a crowded market and achieve long-term success.

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Hi, I’m Jo, and I’d love to help you on your coaching journey. I spent 20 years in corporate HR but faced challenges balancing work and family. Refusing to settle, I ventured into coaching, seeking financial success aligned with my values. Overcoming limiting beliefs, I developed strategies to attract clients, leading to the creation of my Reliable Results Path. Now, I support coaches in achieving their goals through my Business of Coaching programme. My values of honesty, personalisation and courage guide me, fostering a community of impactful coaches who believe in inclusivity and making a difference. More about me




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Hello and welcome! I’m Joanna Lott, and I’m passionate about empowering qualified coaches like you to build brilliant businesses.