Joanna Lott Coaching

Change this one thing to get more clients

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Strategies to Attract More Coaching Clients

Table of Contents:

  1. Introduction
  2. The Importance of “Go Deeper” Opportunities
  3. Leveraging the Power of “Points Mean Prizes”
  4. Social Media Posts
  5. Videos and Live Streams
  6. Blog Content
  7. Lead Magnets
  8. Guest Appearances
  9. In-Person Events
  10. Email Marketing
  11. Workshops, Challenges, and Webinars
  12. Conclusion


As a coach, one of the biggest challenges you face is how to attract more coaching clients and retaining those who resonate with your message and approach. In today’s crowded digital landscape, simply posting content and hoping for the best is often not enough. To truly stand out and build trust with your target audience, you need to create opportunities for deeper connections – what I like to call “go deeper” strategies.

The Importance of “Go Deeper” Opportunities

Creating “go deeper” opportunities is crucial for several reasons. First, it allows potential clients to get a better understanding of who you are, your expertise, and your coaching style. Second, it helps build trust and credibility, which are essential for converting prospects into paying clients. Finally, it fosters a sense of familiarity and connection, making it more likely for people to choose you over competitors.

Leveraging the Power of “Points Mean Prizes”

To illustrate the concept of “go deeper” opportunities, let’s think of it as a “points mean prizes” scenario, where each deeper connection earns you more points (or potential clients). Here’s how it works:

Social Media Posts

Start with social media posts – this earns you 2 points. Posting consistently on platforms like Facebook, Instagram, or LinkedIn allows you to establish a presence and share valuable content with your audience.

Videos and Live Streams

Stepping up your game with videos and live streams can earn you 3-4 points. Videos and live streams allow your audience to see and hear you, giving them a better sense of your personality and coaching style.

Blog Content

If your potential clients binge on your blog posts, you can earn up to 5 points. Well-crafted blog content can shift perspectives and keep your audience engaged for longer periods and over a longer period of time. Using the power of SEO through blogging is a great way to attract more coaching clients through organic search.

Lead Magnets

Offering a valuable lead magnet, such as a free ebook or mini-course, can earn you 6 points. A high-quality lead magnet not only attracts new leads but also demonstrates your expertise and ability to deliver transformative content.

Guest Appearances

Appearing as a guest on someone else’s platform, such as a podcast or webinar, can earn you 7 points. Guest appearances allow you to tap into an established audience and benefit from borrowed trust.

In-Person Events

Attending networking events or hosting in-person workshops can earn you 8 points. Face-to-face interactions foster deeper connections and allow potential clients to experience your energy and presence firsthand.

Email Marketing

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Consistently communicating with your email list can earn you 9 points. Email marketing keeps you top-of-mind and allows you to nurture relationships with your audience over the long term.

Workshops, Challenges, and Webinars

Hosting your own workshops, challenges, or webinars can earn you the maximum 10 points. These events position you as an expert and provide opportunities for in-depth interactions and transformative experiences.


In the competitive coaching industry, simply posting content is often not enough to attract and retain clients. To stand out and build trust with your target audience, you need to create “go deeper” opportunities that foster deeper connections and demonstrate your expertise. By leveraging the “points mean prizes” approach and implementing strategies like videos, live streams, blog content, lead magnets, guest appearances, in-person events, email marketing, and workshops or webinars, you can increase your chances of attracting and retaining more coaching clients. Remember, the key is to provide value, build trust, and create opportunities for your audience to truly get to know you and your coaching approach.

Prefer Audio?

You can also listen to all my new content on my podcast Women in the Coaching Arena

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Do you want help to build a successful coaching business? Check out my Business of Coaching programme

Hi, I’m Jo, and I’d love to help you on your coaching journey. I spent 20 years in corporate HR but faced challenges balancing work and family. Refusing to settle, I ventured into coaching, seeking financial success aligned with my values. Overcoming limiting beliefs, I developed strategies to attract clients, leading to the creation of my Reliable Results Path. Now, I support coaches in achieving their goals through my Business of Coaching programme. My values of honesty, personalisation, and courage guide me, fostering a community of impactful coaches who believe in inclusivity and making a difference. More about me




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Hello and welcome! I’m Joanna Lott, and I’m passionate about empowering qualified coaches like you to build brilliant businesses.