Challenge Time: £2k in 2 weeks!

an image saying do it now
I’ve been on a Mastermind in France for a week and I’ve come home brimming with ideas that I’m excited to share with you.
What I’ve learned from spending intensive time with 12 high-performing business owners is that they put out a lot of offers.
So, I’m excited to share this challenge with you today:

Earn £2k in two weeks!

As I found out myself, it’s amazing what you can achieve when you set yourself a challenge!
I did just that when I was away over the Easter holidays. I’d listened to Helen Pritchard, the LinkedIn trainer, live on LinkedIn that day.
Her advice was to set yourself a challenge and really visualise what you want and why you want it.
At that point I wanted a new front door for our home, which I knew was £2,000 so it was an ideal focus for this challenge.
I’d been thinking that I wouldn’t be around to take sales calls and physically earn money whilst I was away for those two Easter weeks.
So, whilst the children were busy, and motivated by my goal of working out a way to earn £2k in two weeks I thought of other ways I could make that money.
What did I do? I made a sales page and I earned £3,000 in the two weeks that I was away!
It proved that anything is possible if you set yourself a goal and really, really go for it instead of giving up just because you can’t do what you would usually do.
There’s always another way, and I’m excited to open up that possibility for you today.
Let’s walk through the five step process that is going to help you succeed in this £2k in two weeks challenge.

Step 1: Set your intention

Set yourself that money goal now. A suggestion is £2k in the next two weeks. Make a note of the date you’re reading this article and set your deadline as two weeks from now.
Make that pledge to yourself now. Visualise reaching that money goal by your fixed deadline.
Now, focus on how you are going to feel when you receive that money. Really concentrate on those feelings. Don’t let your negative thoughts stop you by telling you it’s not possible.
Really imagine it as if it was actually happening. For me, it was visualising the new front door I would have fitted when I earned that money. I could see myself pulling up to my house, enjoying how lovely my new front door looked.
What do you see?
If there is a negative voice holding you back, if there’s any judgement from yourself, write it down and really acknowledge it. Question whether it’s really true because, as coaches, we know that most of the feelings that whirl around our heads are limiting beliefs.
Get them out of your head and write them down so you can properly examine what it is that’s getting in your way.
Also, think about setting your intention. Writing down your goal is super powerful. Sign it with your commitment that this is what you will do over this period of time. Be prepared to go all in. If those limiting beliefs come up, which they probably will because we’re only human, then know that you have already planned how you’re going to overcome those limiting beliefs.
You might choose to do EFT, or meditation or take some exercise. Or journaling might be what works for you. Maybe all of the above.
Whatever it is, plan what you are going to do to stop those limiting beliefs when they’re telling you that your goal isn’t possible for you.
Another great thing you can do is declutter the space that you are working in.
Start to do the things that are going to make you feel like that successful person who is going to earn £2k in the next two weeks.
Book an hour in your diary for yourself to get this done. Set the intention. Write down exactly what you want.
Write down negative consequences as well. Think about what the worst thing that could happen is if you do make £2k in the next two weeks. For example, success can make some people feel greedy or conflicted.
Public accountability is really powerful too. Studies show that accountability makes you 95% more likely to achieve your goal, so share your money goal commitment with others.
An ex-military guy I was away on the Mastermind with shares with his virtual assistant at the beginning of each day what he’s going to achieve. And, at the end of the day, she runs through the list with him, putting big red crosses next to any objectives they haven’t achieved.
He’s incredibly disciplined and driven, and the way he runs his group is mindblowing. There are huge elements of his system that I really like, and I’ll definitely be encouraging clients in my Business of Coaching programme to introduce a lot more accountability.

Step 2: Get your plan in place

Now we have our vision, let’s work on the strategy.
To do this, you need to break down your money goals.
Using £2k as an example, think about whether you’ll be achieving that through a one-to-one coaching offer, or by running a group programme for 10 people.
What are you going to sell and how much of it do you need to sell to achieve your goal?
There are many ways that you can make money and stand out by giving people a really convenient way to work with you.
One suggestion is to have a Voxer day. Voxer is similar to WhatsApp, and you could invite people to message with you back and forth for one day, if they have a specific goal they want to work on with you.
Another idea is to run an in-person event, or offer a VIP day where you spend the entire day helping one individual.
Or, you could offer some power hours, or deliver something that’s on their marketing to do list.
Being coaches, we often forget that not everyone has the resources and skills yet to get everything done that they need sorted.
When I recently put out a ‘Done for you Niche’ offer, there was an instant flurry of interest, and I was reminded that it’s easy for people to get stuck in their own heads.
Sometimes, we just need to pay people to do the things that we are holding ourselves back on. For example, I now pay my virtual assistant to do my LinkedIn connections because, although I love growing my connections, I’m not always consistent with hitting ‘connect’.
I engage with my network and I personally do all of the relationship building, but she hits that connect button for me. Consistently. Every week. Until the connection limit is reached.
There are so many things you can offer to do for people to really help them to move forward.
Lots of the people on the Mastermind I was with are offering a really intensive week of support. It might involve meeting three times a week or even every single day to really focus on their client’s particular goal.
I would love to run something like this to help people to get their email list up and running – it’s the task that can often get buried at the bottom of the pile.
At some point, when I haven’t got lots of other offers going on, I really want to offer this as I think it’s a great way to get people over the line, get their tech up and running and get their email list kick-started.
So, what is it going to be for you? What are you going to sell to hit your £2k target, or whatever money goal you’ve chosen?
Now set your deadline for people to buy your offer.
Maybe pick 6pm, two weeks from now.
Now, write down the consequences if they don’t buy your offer.
Are they going to stay stuck?
December is the perfect time of year to do this.
Imagine starting 2024 knowing that you have a plan in place to start your new year successfully. It’s a really powerful incentive.
Next, I would love you to add some bonuses.
Give people bonuses for buying now. It really helps people to make a decision and do the right thing for them.
There are several people who had been procrastinating for ages but just bought my recent bonus offer. It helped them to take that leap and commit.
So, whilst I don’t agree with false scarcity, it’s human nature to need a decision for our own benefit and move us over the line.
If I had been given more time to think about the Mastermind I’ve just been on, I would have thought about it forever.
It was a short deadline and I had to make my mind up quickly and, do you know, I’ve never regretted a decision I’ve made like that.
Because you will always learn from that experience and you will always move forward – definitely more than you would if you were just sitting around not making any decisions at all.
So think about your bonus.
Allow yourself some time to realise that what you offer is valuable and can change lives.
And, whatever it takes for you to find your driver, it is going to really help you to step into the process and achieve your goal.
Whether that is imagining coming home to enjoy your shiny new front door or whether it is visualising the person who is out there stuck and needs your help, set that intention now.
Take the time to really know why this is important for you.

Step 3: Take action

Now you know why you want it and you’ve planned your strategy, you need to actually make it happen.
Go all in for the next two weeks before Christmas. It’s the perfect time to make the most of it, when people have that extra motivation to start the new year differently.
It might mean being the most helpful person in a Facebook group, and getting your name out there.
It might mean commenting on 50 LinkedIn posts a day, wherever you can do to get in front of new people.
Is there an event you can speak at? Can you contact a company and say, I’m going to do a lunch and learn for you?
What can you do to really ramp up your visibility over the next two weeks, so that you actually do earn this £2k.
Research shows that people need to see your offer over 21 times before they buy.
Go into and update your LinkedIn and Facebook banners to include your offer so that it’s prominent for people to regularly see.
Make sure your deadline is clear on your banners too.
If you have an email list, don’t send one email out, send several.
You need to shout about your offer and get it in front of people as much as you can.
You’re not just putting it out there once and forgetting about it. You’re going all in for the next two weeks and giving it all the attention you can.
Think about how good you will feel ending the year with the £2k in your pocket and having made a difference to someone’s life.
The person who hosts the Mastermind I’m part of is really big into Facebook groups. He would one hundred percent suggest going through a process to make sure you find and access active Facebook groups and be a really helpful person.
You’re not going in there to promote your offer. You’re going in there to be a helpful person and to give really good value everywhere you go.
By doing this, people will start wondering who this person is who keeps helping everyone. They will look you up online, intrigued to find out more about you.
Engagement is how you can really escalate your work.
In our Mastermind group, we worked a lot on gaining PR. If you’re just starting out and you don’t yet have your own audience, borrowing other people’s audiences, going on their podcasts and speaking at their events, can be really effective.
Who has got your audience and how can you get in front of them?
If you use social media, now is the time to make some videos so that you can really start to show up with pure value.
Can you do a live? Can you do a masterclass? How can you share social proof every single day?
It’s something I’m thinking a lot about because I have got a lot of social proof and I really want to start sharing it every single day.
This is so important because the biggest issue people have in our industry is finding someone they can trust to help them. I hear it time and time again.
So, keep challenging yourself, asking yourself, “How can I make this a no-brainer offer that someone would be mad not to take me up on?”
And, don’t forget, make sure that everyone knows your deadline.

Step 4: Close actively, not passively

I see many people put their offer out with a big fanfare and then it goes quiet. I wonder, did they ever do that? Did they ever run that group programme or whatever it might be?
What probably happened is that they put their offer out there once, then decided that no-one was going to buy it so they shrunk back into the background and never mentioned it again.
That is not what you’re going to do over the next two weeks.
You are going to go all in, you’re going to close actively, you’re going to show up.
If your deadline is at 6pm, you’re going to be showing up at 5pm reminding them that this is the opportunity to change their life.
Keep asking yourself, what are their objections?
If they are on the fence and watching, work out what it is that they are worried about and create content to overcome their objections. Figure out how to answer their questions and deal with their doubts.
Make a list of everyone who has engaged with you over the last two weeks, so that you can get in touch with them.
As an example, my mentor messaged me after I’d taken part in his five day challenge two years ago which, again, shows how long the average buyer’s journey can be.
He got in touch to say he’d love to get my feedback on why I didn’t buy.
Because he’d sent me a direct message asking me that, I said I’d bought another offer and I was overwhelmed right now but I loved his challenge.
So, reach out and ask what their objections are. It’s a great way for you to build a relationship with them as well.
Back to your deadline…
Most sales come down to that last day. Many people sit on the fence until the last minute.
I applied for this Mastermind at 11pm because the deadline was at midnight.
Don’t back out, keep sending your emails, keep putting your content out there, keep reminding people of your deadline.

Step 5: Receive

Relax. Switch off. Tune in to you. Tune into nature, to meditation, to exercise. Just unwind.
No matter what the result of your efforts turns out to be, you have already succeeded. You’ve gone all in and really achieved something. You’ve applied yourself and you’ve learned so much.
It’s now time to celebrate the work that you have put in over the last two weeks.
Go to bed knowing that you have given everything to this process. You have shown up. You have told hundreds of people about your offer. You have helped them to move off the fence. You’ve handled their objections and helped to change their lives.
Be super proud of yourself for showing up for you, for your business and for the world.
Now you’ve done all the hard work, you can reflect on what went well, and what could have gone better. What would you do differently next time?
Use this as a learning, growing experience and express gratitude to yourself for showing up for your goal.

Be accountable and share with me!

Message me on LinkedIn or on Instagram or contact me via my website if you are going to take up this challenge.
I would love to hear what you’ve chosen as your goal and your deadline. Use the power of accountability and share with me!
I will then follow up with you in two weeks time to see how you got on.
Talk to you soon!

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Whenever you’re ready, here’s how I can help you grow your coaching business:

1. Love coaching, but struggling to get clients? Download the 12 Quick and Easy Ways to Get Clients now.
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Hello and welcome! I’m Joanna Lott, and I’m passionate about empowering qualified coaches like you to build brilliant businesses.