Joanna Lott Coaching

Case Study: Natasha went from 2% to 50% coaching income

Natasha Weller - a brunette woman wearing a purple top. grow coaching income

A Case Study with Natasha Weller and how she grew her grow coaching income

Natasha grew from 2% to 50% income from coaching.

Natasha Weller is a career coach for those in their 20’s and 30’s.

We worked together from May 2022 to March 2023.

Natasha, you grew from 2% to 50% income from coaching. Can you start by sharing your situation before working with me?

I was working on a freelance basis with universities to support their students and graduates. I wanted to do more self-employed career coaching but it was always on my to-do list and I wasn’t doing anything to attract clients. Less than 2% of my income was brought in by individual coaching clients.

My working life looked quite different before your Business of Coaching program. I knew I needed to do something about wanting to work more one-to-one with people. But I was just waiting for people to find me and not doing anything proactive about it.

What were your key takeaways from the program?

I was really scared to niche but in the first few weeks, I niched down to those in their 20’s and 30’s. It feels good and it has paid off.

I was massively scared to invest in myself. Now I know how people feel when they sign up to my coaching programme. It’s scary because by investing, I had to do something about it. I couldn’t just pay and not take action. It made it real.

Everything from the programme was helpful. It was step-by-step with a clear framework. I learnt about marketing, using LinkedIn, how to structure discovery calls – everything was new. I took action module by module and learnt tools like Canva and Calendly.

My mindset also improved. I gained so much knowledge from you and the coaches.

It sounds like the program had a big impact. Can you elaborate?

It enabled me to work with so many amazing clients this past year from different backgrounds. Even within my niche, there’s variety.

98% of my income was previously university freelance work. That shifted to 50% coaching, which is what I wanted but didn’t know how to build up.

I’ve had speaking engagements and projects because I’m more visible. I can clearly explain who I work with and the benefits.

The community support was so important when you go self-employed. It had an untold impact through the ups and downs.

What was your biggest overall takeaway?

The transformation in my work balance – exactly what I wanted. My confidence as a self-employed career coach has grown. Now I’m a career coach first and foremost.

What’s next for you?

I’ll continue growing my business, no stagnation. I’m looking to launch a group coaching programme.

Who would you recommend my program to?

Natasha: I’ve already recommended it to other coaches! There are not many I wouldn’t recommend it to. If you lack know-how, confidence to get visible, or a community – this program helps. Yes, there’s training and your support. But the peer support was unexpected and impactful.

Any final thoughts on working with me?

You’ll be supportive but also challenge and push. You encourage putting yourself out there while understanding each person’s path. You’re invested in us as individuals. It’s not a huge group where you don’t know the participants. It was a great experience overall.

Get the love and support you need to make it happen.

If, like Natasha, you’d like my help to learn how to grow your coaching business, make a difference AND make a living, read more about my Business of Coaching programme.

Hi, I’m Jo, and I’d love to help you on your coaching journey

I spent 20 years in corporate HR but faced challenges balancing work and family. Refusing to settle, I ventured into coaching, seeking financial success aligned with my values. Overcoming limiting beliefs, I developed strategies to attract clients, leading to the creation of my Reliable Results Path. Now, I support coaches in achieving their goals through my Business of Coaching program. My values of honesty, personalization, and courage guide me, fostering a community of impactful coaches who believe in inclusivity and making a difference. More about me





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Hello and welcome! I’m Joanna Lott, and I’m passionate about empowering qualified coaches like you to build brilliant businesses.