Are you a coach looking to build a successful business? Join us in this episode as we dive into Natasha Weller’s journey in building her coaching business and the valuable lessons she learned along the way.

Have you ever wondered how to overcome mindset blocks and gain the support you need to achieve success? Natasha shares her experience of investing in herself and joining a coaching programme that transformed her business and boosted her confidence.

Natasha specialises in career coaching for individuals in their 20s and 30s. Initially hesitant to niche down, she discovered the power of specifying her target audience and attracting clients who resonated with her expertise. Through the coaching programme, Natasha found a supportive community of like-minded coaches, helping her navigate the challenges of self-employment and gain visibility.

One of the most valuable lessons Natasha learned was shifting her mindset around pricing. With Jo’s guidance, she overcame her discomfort and started charging higher prices that reflected the value she provided. This shift not only had a significant impact on her business but also boosted her confidence as a career coach. Join us in this episode and unlock the secrets to building a successful coaching business while balancing motherhood and personal growth.


Introduction to Natasha’s journey and the purpose of the conversation.

Natasha’s struggles, decision to invest, and positive impact on her business.


Natasha’s decision to specialise in early to mid-career stages and the initial fear of niching down.

The power of defining a specific niche and the misconception about losing clients.


Natasha’s initial fear of investing in herself and the realisation that it was worth it.

The impact of the coaching programme on taking action and overcoming mindset blocks.


The Impact of the Business of Coaching Programme.

Natasha discusses the positive impact of the coaching programme on her business, including community support, financial benefits, and increased confidence.


Transition from University Background to Coaching

Natasha talks about her shift from a university career to becoming a career coach and the change in mindset regarding charging for her services.


Working with Jo Lott

Natasha shares her experience of working with Jo Lott, highlighting the honesty, authenticity, and support she received, as well as the belief in each individual’s unique path.

Useful Links

Join The Business of Coaching now

Connect with Jo on LinkedIn

Download the 12 ways to get clients now

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at:

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.


[00:00:00] Hello and welcome to Women in the Coaching Arena podcast. I'm so glad you are here. I'm Jo Lott, a business mentor and ICF accredited coach, and I'm on a mission to help brilliant coaches build brilliant coaching businesses. In this podcast, I'll be sharing honest, not hype, practical and emotional tools to support you to make the difference that you are here for.

I'm super excited to welcome [00:00:30] you to the 16 episode of women in the coaching arena. I'm glad to bring you this different type of episode today to hear from one of my amazing clients and hopefully you will resonate with her journey.

This sort of conversation is one that I've been really interested in sharing for a while, because there are so many blockers, when it comes to gaining the support that you need in your business to [00:01:00] get results. And Natasha is super honest about what it's really like to build a coaching business.

And she's also super modest about how well she has done in creating exactly what she wanted and exactly what she went into the program to achieve.

And it's not easy when you have two young kids. Under like five or six, like Natasha has. [00:01:30] And that's why I particularly want to share her journey because she does work part-time around young children. She's had some incredible wins due to her courage of niching and creating a programme. And overcoming mindset blocks.

This doesn't mean like Natasha will share that everything is super easy. But I always want people that I work with to take courageous action. [00:02:00] And have the mindset shift to enable you to grow that business. And Natasha has so much potential still left to be unleashed.

But she has achieved so much in this last 12 months that I wanted to share her story with you. And show you what it feels like to be part of the business of coaching.

So welcome to this case study conversation with [00:02:30] Natasha Weller.

Super excited to talk to you because I think yeah, you have done amazing, but I don't even think you know it yet. So I'm hoping today's conversation will help you to really let it sink in of how well you have done in the last year or so.

Well, you say year or so? I worked at, I think it's literally a year today. Cause it's my brother's birthday. I remember like feeling last year we're starting on like my brother's birthday. So I think it's literally a year. Oh my God. Since the day I, I started on business of coaching last year, which is quite nice.

Right. [00:03:00] Oh, that's perfect timing. I had no idea. So tell everybody a bit about you and what you do.

I work as a career coach supporting people they want to explore, finding new work or if they're confused about what they want to do.

I focus on people in the early and mid stages of their career. So typically twenties, thirties. I also work on freelance basis with universities to support their students and graduates. So yeah, I'm really quite focused and specialized on that early to mid career stage. Yes. I love it when you nailed your niche [00:03:30] with, rather than saying mid-career, you went with twenties and thirties and I think that's a really powerful moment for you.

Yeah. And I remember being really scared of doing that. I think the first few months I was, no, I'm a career coach. Yeah. And that was it. But I knew, I knew that that was kind of my specialism, that was my kind of sweet spot and that kind of, that earlier phase. So it did feel good and it has paid off.

It's good to be able to say, this is what I do.

Yeah. Totally. And it's good sign for people to not worry about the niche. You will [00:04:00] still get to work with other Oh, yeah. Yeah. Which I was so where I thought that would make even my current clients think. Oh, she won't want to work with me anymore under my forties. that's not the case.

Those people don't stop wanting to work with you if they want to work with you. Right. Exactly. Totally. So tell us what was going on for you then around a year ago now. Okay. Before you joined. Yeah. So at that point, I've been self-employed for about six months. And I wasn't doing anything to try and attract clients. So I was doing primarily [00:04:30] university work and it was always on my to-do list. So I need to do something to try and work more one-to-one with people. I'd had a handful of clients who had found me through LinkedIn but randomly cause I wasn't posting. So yeah, I wasn't visible, wasn't putting myself out there.

I was really scared to do that, to be honest. But knew that I wanted to grow that kind of one-to-one career coaching side and not just do the freelance. University work. But yeah, my working life looked quite different this time last year for sure. Wow. [00:05:00] Exactly. Tell us more then, paint the picture and like what the impact was of what was going on for you at the time.

It was always like I had a niggling sense of. I need to do something about this. I want to be working more one-to-one with people. I want to be doing more of the private client one-to-ones, but I wasn't doing anything about it.

I was just like, yeah, still stuck in this pattern of waiting. Like I knew that I wanted to do more the work I'm doing now, working with individual clients, [00:05:30] so it is more like, well, like just confused about how can I make this happen?

Not really knowing how to do it. And just waiting for people to find me as opposed to doing anything proactive about it. Yeah. So it's kind of a niggling option, need something about it, but dunno. I don't really know what to do exactly. And do you remember how you felt prior to investing? Because I remember it really clearly and I'm wondering how you, how you remember it.

Okay. It'd be interesting to hear how you remember it. Oh yeah. Massively [00:06:00] scared to invest in myself. Yeah, for sure. Yeah. Which is a good thing to have gone through cuz now I know how people will feel before they sign up to do a coaching program with me and I get that. So it was Is it worth it?

But that was no reflection on you. It's like more like, is it worth it? Scary because by investing in it, I had to do something about it. I couldn't just pay the money, be in this program and then not do anything. So it made it real. All the things that I've been putting off and not [00:06:30] getting round to, I couldn't avoid them anymore.

If I was gonna pay for something, I've had to do it. I'm a bit procrastinator, so Yeah, because I've been employed for so long, like my whole career until October 21, I'd been employed where amazingly, your company will pay for your development, but they'll pay for your course. My coaching qualification was paid for by my work.

So this was actually really the first time I'd paid for something myself. Yeah, no, I was, it was quite a big deal to do it, and I think I, for quite a few days about it.[00:07:00]

And so tell us what frameworks and things in the program were most helpful for you? Hmm. A lot. Everything. So I think what I really liked was that it was a step by step and it was a framework. So Probably the things around marketing, because that's something I had never done in my work before.

Probably thought I knew what marketing was, but didn't really know any of the techniques. So yeah. Marketing around how to use LinkedIn, how to structure those, discovery calls I was seeing with people and.[00:07:30]

I mean, to be honest, everything Jo, there's so much, how to set up, mailerlite a light. There's like, I think a lot of the technical stuff. Yeah, there were so many useful frameworks and useful tools. So many useful tips. It's hard to kind of pinpoint justice one or two really. Yeah, exactly.

And so tell us what the result was for you. What actions did you take? What's been the impact on your business? Yeah, so results, I mean, I took a lot of action because. The style of the program, like working through module by module, step by step. So I really [00:08:00] feel like I've taken a lot of action if I look back and see what I've done.

Yeah. Yes, I had a website already, but it's not just about the website having a website isn't enough. Right. So I have massively increased and got more comfortable with being visible on LinkedIn. I've added tech in like using Canva, having a calendar link. So there's like a lot of practical things.

A lot of mindset things have had impact learning so much from you, learning so much from the coaches about just, I've gained so much in terms of [00:08:30] knowledge about how to do things. So it's really transformed how I'm working so many more of all the nuts and bolts in the background, things I need to do alongside the delivery.

It's being more visible. Has enabled me to work with so many amazing people the last year. That's obviously impact. I've had a lot of clients and they've been great people to work with. Lots of different types of people. Even within that bracket, there's still so much variety.

So the client side, so before, as I mentioned, I was something like 98% of my [00:09:00] income. Was from my university freelance work. So, but now that shifted. So I still do that and I really like doing that, but that's not the overwhelming majority, like it's getting more close to half half, which is what I'd always wanted.

That's what I set out to do, but didn't really know how to build up that. So so that's great. It feels like I've got, Different things going on now. And I've had a few other random, but they're not random. They happen because I was putting myself out and was visible. So I've had some speaking engagements and I've got some other things coming up later in the year that have [00:09:30] come primarily because I'm, I am being more visible.

I'm talking about why I do and that it's o you know, it's okay to do it. So that's something that I've become more comfortable doing and have seen the benefits of talking about what I do, not just expecting people to, to guess or to know, actually just being more straightforward about, this is the kind of work I do, this is who I work with, this is the benefits it's given them. So yes, so much impact. So much support as well, like the community, the connection that's so important to me.

When I work, I love having work friends and workmates and that's [00:10:00] always important to me. So when you go self-employed, you don't have that anymore. So business of coaching has given me, that has given me a community. The people within the program being more visible helped me connect with other people like I've met other people.

Through, you know, being more out there. So another support we give each other and through the ups and the downs of self-employment and being like self-employed coach. So yeah, it's had so much impact, like untold impact, but also it has a tangible impact as well. It has financially [00:10:30] impacted me, it has impacted my confidence.

It's impacted the makeup of the work I do now. So, yeah it's been completely beneficial in every way. And I think also your story is interesting cuz you come from a university background and I had a conversation with somebody just yesterday who said the average amount per hour for a career coach is 50 pounds.

And I was like, not unless you're in a university. So tell us about your shift from that kind of thinking to where you are now. Yeah, definitely when I [00:11:00] first met you, I didn't feel comfortable charging a lot because I think I was used to a mentality and I think I still believe in that, like, you know, that this it's really important that this support is accessible and it's beneficial not just for a certain type of person. However since working with you, been more comfortable to charge kind of what I'm worth. I think I still maybe could charge more, other people do. So yeah I was charging just for one session at a time and I knew like it wasn't [00:11:30] necessarily beneficial for my clients as well to package things together in a program.

And to hear what the client needs and then to work out what the best offering is. So it has enabled me to be more confident to charge higher prices that recognise the amount of work and energy and time I put into this.

So what would you say your experience of working together was like?

It was brilliant. I think what I liked to about you from the outset was that you were, I think you think your slogan is honesty not hype? And that's what I like because as [00:12:00] a coach you do get approached by a lot of people who say they can turn you into a six figure business.

And like that wasn't what I was looking for. I was looking for That your honesty, your authenticity and like, and the clear cut. This is a step by step. These are the nuts and bolts. This is what you need to do. So yeah, I really appreciate they've always been really open, honest, supportive, accessible.

Yeah. It's been fantastic. And also you, I feel like you believe in all of us. We're all very different people. [00:12:30] On the program doing different things, but I feel like you make all of us feel. Like supported and all of us feel like we can achieve things and also what I like is that you are really conscious that everyone has their own path and it's not about all of us doing things the same. Yes. Everyone has things going on in their life or challenges that might make them not be able to do that now, or maybe it's never right for them to do that kinda thing and that, and you're not saying us, you must all do this, this, and this, if you want that.

It's like, there's so many ways, there's so many different things we can do, and it's okay to take your foot off the gas [00:13:00] sometimes and it's okay to pause if you need, you know, that there's, yeah, there's not one way to do it. There's not one route. It's not about getting there as fast as you can necessarily.

Sometimes it is, and you have supported us to get things done and I feel because of being on this program, I've done things way faster than I ever would've done on my own. So you encourage us to do it, put something out there, it can be improved later, but at the same time you're always really supportive if for whatever reason we don't do it as quick as maybe some of the other people in the program.

Yeah, totally. And what would you say your biggest takeaway is from the program?[00:13:30] My biggest takeaway from the program. Would probably be the transformation to what I do for work, because yeah, that's what I went into it wanting, but I wanted to change the shift of the portion of what work I did and that's happened and, it's enabled me to work with so many amazing clients.

I mean, it's hard to put on one taker. I guess that is the big takeaway. That's the thing that has probably had the most impact for me. And my work and kind of my confidence [00:14:00] as a self-employed career coach. Amazing. Yeah. And I remember you saying that on one of your forms, like I feel like I can say out loud, yes.

I'm a career coach. Yes, yes. Yeah, yeah, exactly. Last year would've been I freelanced universities and seek private clients sometimes, whereas now it's like I'm a career coach first and foremost.

And I feel good saying that now. I believe, I believe it and yeah. Yes, that has been definitely an outcome as well, for sure. Amazing. And what's next for you, Natasha? Well what's next is that I'm [00:14:30] gonna keep going. I'm coming along to, an event this Friday, which I'm really excited to come along to that, like a strategy and planning day. I really do want to do some group coaching programs. I think that's what I'd really like to do over the next, I say year, but maybe closer. And continue to keep growing my business. So yeah, I keep doing the things I have been doing that I've learned from the program, but I'm not gonna be stagnant for sure.

There's still much more I can keep doing. Oh yeah. So, so exciting for your group program. I'm sure we will plan that on Friday. That'd be great. So who would you [00:15:00] recommend the program to? I already have recommended your program to people, so I would recommend your program to people who feel not quite, like lacking the know-how.

Lacking their. Confidence probably as well to make themselves visible. Yeah, there's not really many coaches I wouldn't recommend your program to. People who. Are not quite knowing how nuts and bolts and who maybe need the community as well. I can't remember if that was kind of one of the benefits that you told me whilst I was [00:15:30] grilling you about what I'd get.

I don't remember now if it was, but that to me is like, we learn so much from each other. Yes, we have the E learn, and yes we have you, but also those group calls, the things that go on, you know, the support. We give each other that. So anyone also who doesn't feel yet, they have their community and they can benefit from joining a group of like-minded coaches.

Yeah. I think the community is something that people don't value until they have it, and then they're like, wow. Yeah, because you can learn, like, say like [00:16:00] Tracy's amazing at getting public speaking gigs and Yeah. Kate's amazing at TikTok, and then everyone can share what they're doing. Yeah.

And then there's so many different ways of doing stuff, so, yeah. Mm-hmm. What should others know about working with me? I think they should know that you're going to be supportive for sure but also that you are going to challenge and push them as well.

That you are gonna kind of keep encouraging them to do, to do the best they can, that you're gonna believe in them and that it's gonna be a great experience. I feel like you are [00:16:30] invested in us. It's not the kind of program where there's hundreds of people in this group and you don't really know who we are.

You know who we are. You are invested in us. You believe in us and you're gonna push us and encourage us, but also support us. Yeah. Thank you so, so much. I've loved working with you and yeah, I I still would love you to let it sink in more how amazing you have done and how you've, you've literally achieved your goal of transforming your business to gain the clients that you want.

Yeah, you [00:17:00] are right. I have created the kind of working life. And work that I want. So yeah, I'm my clients like recognize their success and celebrate it. But I do need to get better at doing that myself. Cause yeah, I have.

I enjoy it and it's all good. So yeah, I do need to recognize my success more for sure. Oh, I know, I'm exactly the same. Thank Natasha.

I hope you enjoyed reflecting on Natasha journey. She is a joy to be around and I hope you gained a lot from hearing her story. So, you know, [00:17:30] you are not alone on this journey of building a business.

If you would like to go all in and grow your business now you will find the details of the business of coaching program in the show notes or on my website at Joanna lot's That's Joanna with an a and locked with two T's Joanna locked,

And like I say, at the end of every episode, trust yourself, believe in yourself and be the wise Gardner who keeps on watering the seed.

Thank you [00:18:00] so much for listening to this episode of Women in the Coaching Arena. Please come and say hi to me on LinkedIn or Instagram and let me know how you are getting on in your coaching business and how you are gonna go for your dreams this year. My name on LinkedIn is Joanna Lott and on Instagram is @ JoannaLottCoaching, and I'll also put links in the show notes.

Let me know if you found this episode useful. Share it with a friend and leave me a [00:18:30] review, and I will personally thank you for that. Thank you so much for lis

Leave a Reply

Your email address will not be published. Required fields are marked *