Joanna Lott Coaching

If you’ve ever wondered what the ins and outs of another coach’s business looks like, listen in to hear how one of Jo’s clients, Tracy Sharp, has incorporated all her passions into her Coaching Business.

Tracy recommends Jo’s programme, The Business of Coaching to those who need to build their sales and marketing machine as well as the support to make it happen.

Tracy’s Background and Challenges [00:02:22]

Tracy discusses her background in engineering, her coaching and mentoring business for women in engineering, and her struggle with finding clarity in her message and momentum in her business.

Important Frameworks and Tools from the Program [00:03:33]

Tracy talks about the valuable tools she learned from the programme, including creating a magnetic message, utilising social media, setting up lead funnels, improving her LinkedIn profile, running webinars, and using Canva for design.

Tracy’s Journey and Achievements [00:05:20]

Tracy reflects on her journey over the last 9 months, highlighting her appearances with high-profile brands, building her network and followers on LinkedIn, becoming an associate coach with a coaching provider, impacting women in engineering through webinars and workshops, mentoring in different programs, launching a podcast, and combining her passion for coaching and design.

The experience of working together [00:11:22]

Tracy discusses her positive experience working with Jo, including the value of group coaching and the importance of community and support.

What’s next for Tracy [00:13:34]

Tracy talks about her future plans in the design industry as well as coaching and mentoring small businesses, and continuing her podcast.

Who would benefit from The Business of Coaching [00:15:17]

Tracy recommends coaching for individuals who have been in their business for 6 to 12 months and are struggling to find momentum, need support, or feel isolated.

Useful Links

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

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Hello and welcome to Women in the Coaching Arena podcast. I'm so glad you are here. I'm Jo Lott, a business mentor and ICF accredited coach

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and I help coaches to build brilliant businesses. I know that when you prepare to enter the arena, there is fear, self doubt, comparison, anxiety, uncertainty. You can tend to armor up and protect yourself from vulnerability. In this podcast, I'll be sharing honest, not hype, practical and emotional tools to support you to make the difference that you are here for. Dare greatly. You belong in this arena.

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Welcome to the 31st episode of women in the coaching arena. I am so glad you are here. Today, I'm excited to share a case study conversation I had maybe six months or so ago with Tracy Sharp. A client of mine. I love Tracy story, because what she did was encompass coaching into her love for design as well. So what I always say to my clients is. You don't have to start from square one with your coaching business. You can literally bring in every single experience in your life to date to your business to make you stand out. To create something truly unique. And that is what Tracy has done. So I'm super excited to share her journey with you. Since our conversation, as I said, this was about six months ago. We had this call when she first finished my program, she has since launched and filled her first group program and has other organisations interested in buying it. She has also launched a thriving culture program and is talking to two startup accelerators who are interested in buying her program. And she's doing one-to-one coaching, group coaching, panel discussions, and facilitation. So again, it's not just about one-to-one coaching with people. You can bring in lots of different skills. So don't think just because you have this one skill now that you need to forget everything else you ever did. So that is why I'm excited to share tracy's journey with you today. I hope you enjoy.


Hi, Tracy. Thank you so much for joining me today. I loved working with you. Please tell everyone watching who you are and what you do. Okay. Yeah, I'm Tracy Sharp. I was part of the business of coaching program. I ended up being in it for nine months, so I did a six months and then I extended to another three months. My background is engineering and I have my own business called Sharp Minds, and I'm a coach and mentor for women in engineering and also an advocate for diversity in these industries. You are completely amazing, and I can't wait to reflect on your journey over the last nine months of working together. So before we started working together, what was going on for you? Yeah, no problem. Yeah, so I think before business to coaching, I started my business in February, 2022. And I was like posting social media. I was sort of a bit all over the place with my message. I knew that I wanted to work with women in design and engineering, but I didn't really kinda have a clear idea about what to really do about that. I had no real idea about how to gather momentum of it. I had my website but I wasn't really clear on the message. And I'd done some, like initial coaching of friends and things, but then nothing else was really happening until I joined the course. Exactly. So what were the most important frameworks or things you used from the program? I've used so much, honestly. I've used so much from the program. I think getting clearer about the message. So like the, the kinda magnetic message. So kinda getting clearer about what you're doing and, and how you're doing it. I learned a lot about this, the social media. I did the 30 day challenge. I did that twice with you as well. And so that got me really clear about how to send the message out as well, and the cadence that is really needed when you're ramping up to releasing something. I've actually had three different lead funnels as well, lead magnets. So I've got three on the go at the moment, so it was like properly, step by step, holding the hands really closely with setting up the mechanisms for a mailing list and lead magnet, how to do that. And so I've got them on the go as well. And then how to kind of publicize them a bit more. My my LinkedIn profile is looking really awesome. I've revamped my website and got clear about the message that also I've done four different webinars as well. So like, there was really great advice and step by step guides about how to run and launch your webinar as well. So all of that is really, it's all kind of come together and, and then also about Canva as well. So you give some like, really good advice about Canva. So yeah, I I've. Sorry. Really, I think you have been through and implemented every single bit, so that's amazing. So let's think about your journey in particular and the results for you and what you've achieved in the last year and, and I know that none of us give us the credit, so allow yourself to enjoy and tell me about the amazing things that you've done over the last year. Yeah, we, we know that I'm not very good at this, but yeah, I, I think what I need to kinda give myself credit for is the appearances that I've been making. So I guess I would say that. I don't have the kind of conventional business model that coaches normally have that it's kind of like pure coaching one-to-ones. I think for me, because I was trying to advocate for diversity in inclusion in the industry that I'm familiar with what I have done is a lot of talks a lot of seminars. And I've really built up my network as well. And with advice from you, Jo, about what's really needed to build up your followers say on LinkedIn. Yeah, so I've gone like, I think it was about 600 contacts, connections to begin with. And now I just hit 3000. I think two highest profile, no, I'll say the three. The three is high highest profile paid appearances that I've done so far have been with Unilever. Shark Ninja and Brunelle University. So yes, I did some paid appearances with them. And and what I will say, and I haven't, I haven't told you this yet, I didn't, we didn't talk about this offline but through my connection with Char Ninja, they introduced me to their coaching provider. They're called Task Human, that are American based. And I got an in with them and I'm now an associate coach with Task Human. Amazing. Congratulations. Thank you. Thank you. So that just happened a couple of weeks ago as well. And so yeah, I think that to be associated with high caliber, well-known brand names and stuff. And I think what I have done is I have managed to get in the door and have vulnerable and honest conversations with a lot of people in my industry. I'm becoming a lot more well known in the industry as well, for what I do. And that's been really exciting because I think that I've been able to positively impact women in engineering through my webinars and seminars and in-person stuff and workshops as well. So I'm about to do my second workshop with Shark Ninja. It's gonna be my biggest ticket thing that I've done to date with over 40 people doing group coaching. I guess that It hasn't followed the path, which I believed would be conventional. I've been able to get myself in front of big players in the industry and I feel really proud and excited to become an ally for women that people can approach me and talk to me, to also share the good word about the importance about allyship as well. So the positive message that comes with that too. Yeah, and I did, I did so much stuff in March was crazy. I did four different appearances at universities as well. So not only am I positively impacting people in the workplace, I'm positively impacting people university before they get into the workplace as well, and sharing the message about mental health and values and what I learned along the way and also talked at schools and stuff as well. So it's been it's been a very indirect path to coaching. So oh yes, I'm also mentoring as well, so I'm mentoring in three different programs as well. And that's supporting women in design women globally and also supporting our startup as well. And that's a paid mentoring gig as well, which I'm super excited about. So and I've also launched a podcast and I'm really proud of my podcast as a body of work. It's not so much about coaching it is about the design process, which I'm really passionate about and I've been able to talk about design process from an engineering standpoint, but also from the coaching standpoint. And I've been able to connect. With wonderful, wonderful people that are really passionate as well in the same topic. And it's something like I've recognized in my journey that's really important to me to keep as well. So I'm really passionate about supporting and empowering people and I'm gonna keep going with coaching, but the design aspect as well is something that I'm still learning how to smoosh everything together. And so yes, that's been a big learning curve and I'm. Continuing that. So it's been a lot about positive messages and positively impacting people. Oh, it's amazing. And I think it's the perfect model for people come into the program and they think they have to forget everything else they were ever interested in. And what I always say is coaching is just one skill that you can use. Amongst all of your other amazing skills. You do not have to forget everything. So yeah, you're the perfect example. Yeah, exactly. And I think if people come to your course as well they are working in a place, you know, you've got people like myself from engineering, we've got someone that's got like a law background and things like that, like lots of different kind of environments. And I think it is really important to stay in companies and stay empathetic to the people that you know as well. So, like, I know that industry and I'm able to share and enhance, the experiences of other people as well because of my background. But I think that when I first started my business, I was ready to leave the design world behind and engineering behind. I was ready to do that, but. What was been really interesting is just reflecting, like regularly reflecting and having the cadence of reflection, which comes from the culture of business, of coaching is regular reflection and, you know, asking myself the questions of like, what's working, what isn't working, what, what to keep and what I wanna let go of. Yeah. And just, I was ready to leave it behind, but it, I just kept bringing it back in again. So it was like really interesting to kind of have that perspective of like, oh no, I just didn't ever wanna let it go. Yeah. It's a complete journey, isn't it? It's it's never just a straight line. And the personal growth you've been through over the last nine months is insane. So I'm glad I asked you that question. I need to ask you that question more often. Cause I learned more then than I probably have about how you've been doing for absolutely. Ages, like the full amazing achievements that you've made, so, yeah. Oh my God. What would you say your experience of working together was like? Yeah it's been really great. I think that not only has there been lot of really great mechanisms in there, which are kind of es essential in the sales and marketing machine that's needed, cultivate your own business, which I had zero idea about before. But I think that I've really, genuinely really loved the group coaching and the regular meetups. That was part of the course and I think that hadn't really. Valued it at the beginning, cuz I had, I'd only really done like one-to-one coaching before and, and we had like one or two chats, one-to-one, but the, the bulk of it has being in group coaching. And what I definitely wanna share, and this is the thing that I wanna shout with the rooftops, is the community and the group coaching is just so important. It's so, so important. Just like for accountability and for support more than anything. And you know, what the business of coaching has built is it was absolutely essential for me cuz I would've given up a long time ago if I hadn't have had it, I would've given up. Like I've, I've set the business of coaching dry basically with like all the stuff that we had to offer. And I really, I really appreciated, like the camaraderie and support and understanding of us all kind of going through that journey. And so, after the first three months, I felt like I had ticked a lot of the boxes and stuff, but. You know, I continued to work with you for another six months after I'd done the initial coaching structure because I just got so much out of it. So it's just so essential. And the people that you bring into the circle are, are just wonderful people as well. And I'm still friends with some people that, I talked to Laura on the phone yesterday. I met Natasha like a couple weeks ago in the pub. You know, I met her day before she went away. I like, Met Lorraine, like she's checked in on me and stuff, so people have been checking in as well, and Oh, I, oh yes, Sally. Sally was in London yesterday, but I couldn't meet her. its such big hearted people. You know, it's been a real pleasure to be part. Amazing. Gosh, I'm jealous now that you are out and about meeting people way more often than I am. I need to get on and arrange my in-person things soon. So what's next for you, Tracy? Where's your mission taking you next? I've kind of gone a wee bit off piece, so I, I have a kind of slightly irregular story, but yeah. What's next is I've gone back into the design industry and I'm working as a senior design manager for the design age institute that develops. Products to support an aging population. So it's gonna be all about inclusive design, it's gonna be all about inclusivity. It's gonna be about doing things for a greater good for society, for helping group of people. I'm gonna be surrounded by people who are passionate about inclusivity and design and leadership. And I'm gonna be in an environment also where I'm supporting small businesses or scale-ups and I'm gonna be coaching and mentoring them. Not only the design process, but also just in general coaching and kind of helping them reach their goals and their targets because it's, it's all for the greater good. So I feel really excited about that. I'm gonna be doing associate coaching as well with task human. Which is gonna allow me to have people kind of coming into my world and I can coach them through an online app. And then I'm also gonna be continuing with Sharp Minds. And so I'm hoping to do a lot more appearances and trying to cultivate a program about that for businesses. I've got a really interesting partnership, which is in the background, which could be really exciting. Continue to do my podcast as well. So we've got nine more episodes to record for this season, which will take me to the end of the year. That's a really great body of work that I've learned so much as well, and it's been well received. And yeah, I'm just gonna continue to smush together my skills and passions about supporting people, coaching people, and the design process moving forward. Amazing. Thank you so much. And who would you recommend the business of coaching to? So I would recommend if someone has been in their business from like six to 12 months onwards, if they're in a coaching business, if they're really just struggling to find momentum, struggling to get the right tools, not really sure what to do in terms of building, the sales and marketing machine. And then just generally looking for support, mentally philosophically guess. Or if you're feeling a little bit isolated, in your coaching business, working on your own, then join this group of amazing women who are incredibly supportive and it'll give you all the mechanisms that you need to get your business up and running in a focused and controlled way. Amazing. What should others know about working with me? Oh, Jo's the best. That one. Jo's the best. I would say that in terms with working with you you're incredibly passionate. You are incredibly informed as well, and what is really great is that you really practice what you preach. So the fact that you're constantly learning. But then also to share what you've learned as well. There was Yeah, there was just very open like incredibly open, the door was always open. And I guess there was always regular opportunities to help with not only the supporting side, but also on the tech side as well. So it ticks all the boxes. I really loved the Facebook group for the regular reflections as well. So essential, and I loved your ask me of anything, questions as well, all learned from each other. And we all learned that we're not alone and we were empowered and supported. And you were just incredibly positive, but also really understanding and empathetic. Thank you so much, Tracy. You've been an absolute pleasure to work with and I feel super privileged to work with you. It's been an absolute pleasure to be in your world, in your community, and it's been an absolute pleasure. And, we're definitely gonna stay in touch. We will, we will. I'll get on with that in person. Meet asap. Thank you so much for your time, Tracy. You're very welcome. Thank you, Jo.

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I hope you enjoyed hearing how Tracy has built her business.

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What most people don't realize when they start their business. Is, and the ICF have shown this in this study recently. That 40% of a coach's income is generally through one-to-one coaching. The other 60% is often through various other things, just like Tracy talked about. So I hope this gives you an idea that it's not always about back to back one-to-one sessions and maybe that's what you want. And I'm not saying that that's not possible. But why I'm saying is that most coaches do a variety of other things as well as one-to-one coaching.

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If you would like the support that Tracy's received to build the sales marketing machine so you become a key person of influence in your niche and start to attract paid opportunities like Tracy did then click on the link in the show notes to the business of coaching program to get started right away and get the support and all of the knowledge that you need to turn your dream business into a reality. And like I say, at the end of every episode, trust yourself, believe in yourself and be the wise Gardner who keeps on watering the seed. Thank you so much for listening to this episode of Women in the Coaching Arena. I have a mess of free resources on my website joannalottcoaching.com. That's Joanna with an A and Lott with two T's. joannalottcoaching.com. And I'll also put links in the show notes. Let me know if you found this episode useful. Share it with a friend and leave me a review, and I will personally thank you for that. Remember to trust yourself, believe in yourself and be the wise Gardner who keeps on watering the seed. Get into the arena dare, greatly and try.

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