Joanna Lott Coaching

Here are 5 key mindsets that Jo sees in her most successful coaching clients. Drawing from her firsthand experience guiding clients to build brilliant businesses, Jo reveals the powerful mental traits and approaches that allow her top clients to achieve at the highest levels. Whether you’re a coach, entrepreneur or simply striving to up-level your mindset, this episode provides invaluable wisdom on the thought patterns that breed success.


00:00 – Introduction

01:00 – The importance of focusing on what you want to grow, not lack

03:00 – Mindset #1: Celebrate wins and look for positives

Jo discusses why celebrating small wins is crucial for staying motivated and seeing your own progress.

04:00 – Mindset #2: Unwavering commitment to showing up for ideal clients

Jo highlights how her top clients show up consistently out of commitment to serving their audiences, not making excuses.

05:00 – Mindset #3: Stepping out of comfort zones

Jo emphasizes the necessity of getting visible and doing the hard things like self-promotion that many avoid out of fear.

07:00 – Mindset #4: Taking radical responsibility

Instead of victim mentality, Jo’s star clients examine what separates them from elite performers and own their actions.

09:00 – Mindset #5: Willingness to experiment and possibly fail

The most successful embrace an experimental mindset and reframe potential failures as just part of the entrepreneurial journey.

11:00 – Recap of the 5 mindsets and Jo’s personal commitment to pushing her own boundaries

Useful Links

How to secure more coaching clients’ free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

Rate and Review the Podcast

If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.

If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com

Enjoyed This Episode?

Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.


Hello and welcome to Women in the Coaching Arena podcast. I'm so glad you are here. I'm Jo Lott, a business mentor and ICF accredited coach

Microphone (Samson Q2U Microphone):

and I help coaches to build brilliant businesses. I know that when you prepare to enter the arena, there is fear, self doubt, comparison, anxiety, uncertainty. You can tend to armor up and protect yourself from vulnerability. In this podcast, I'll be sharing honest, not hype, practical and emotional tools to support you to make the difference that you are here for. Dare greatly. You belong in this arena.


Hello, welcome to episode 59 of women in the coaching arena. I am so glad you are here. I'm super excited to record this episode today on what my most successful clients have in common. I'm reading a book at the moment about how your feelings, dictate your life. So if you allow yourself to continuously tell yourself that you are stuck on something or overwhelmed or there's no clients out there. Or any of those things that is going to be your reality, because you are not going to see opportunities that exist right in front of your eyes. It's like, if you are buying a car, And you choose that car you want. Suddenly everywhere along the road, you see oh gosh that's the car we're going to get. That's the car we're going to get. And you would never have noticed it before because you weren't looking for it. So I think what you focus on grows. So even if there are no clients right now in your roster, Keep reflecting on your previous clients, how could you get better? Ensure that you are always focussing on what your wins are, what you're grateful for. That doesn't always need to be new clients. For me this week, pairing up with one of my most successful clients as a accountability partner. And we've had our first call and I made huge progress in just 30 minutes of us chatting back and forth. And we both made big progress on things that had been keeping us stuck for ages. It is a mindset thing. And that is what is going to carry you through in business, not just the practicalities. And I think. That mindset piece and the community piece is massively underrated. So let's talk about the five mindsets that I see mirrored in my most successful clients. First up, they celebrate their wins and look for the positives, even when it doesn't feel like there are any positives. I send all of my business of coaching clients, a gratitude journal when they sign up with me. Because this really is the key to a successful business. If you cannot focus on what has gone well, Then you are going to continuously focus on the negative, which is going to attract more of that negative into your life. So it's a really, really important thing. And at the beginning of all of our calls, I always say what's gone well this week, because it's not a question that you ever would ask yourself. Therefore your brain is never seeking an answer to that question. And when you're not asked that question you can quickly sink into lack. And it's not going to work and procrastination and all of the things. So it's a really, really important practice to celebrate your wins. James clear, backs this up in his book, atomic habits and says that in order to stay motivated, your brain needs to measure incremental progress. So if you are not seeing your own progress and remember your brain will not allow you to see your own progress, unless you consciously look for it. So that is one of the most important parts, because if you cannot stay motivated, you will not succeed. Next up is commitment. I am completely wowed by my most successful clients commitment. They show up unbelievably consistently with so much care and thought for that ideal client. And that's the nub of it. They show up for their ideal client. It's not about them and that they're busy and they don't feel like it. They show up because they know there are people out there who need their help. So they show up regardless of their own ego and their own schedule and whether they feel like they can fit it in that day. And I think that is such an admirable quality and something that I am so lucky to see in my clients cause it makes me raise my own game every single day. Ask yourself are you being your own best client? What would your best client be saying and doing and how can you be that person? Our third point is getting out of your comfort zone. And that means usually being visible. It's all too easy to stay behind the scenes just finishing off your website when you are probably doing unconsciously or consciously is avoiding the really, really scary part of building a business, which is actually telling people what you do and consistently. The volume is significantly underestimated. I heard this. great podcast talking about the fact when he had a gym. His mentor told him to put out some flyers. So he put out 300 flyers. And he got no calls back at all from these 300 fliers. So he was gearing up to like have a go at his mentor that is completely wasted his time. And this doesn't work. This is rubbish. And his mentor said to him, How many flyers did you put out? And he said 300. And his mentor said. I put out 3000 a day and that's just for testing. So he said, I, my God, like I felt like such a fool that I was complaining at this guy when actually all I needed to do was do more and do better. And I think that's a huge wake up call to what it feels like when you start your business and you think, I've popped my first ever post. And it's been so exhausting doing that one thing that you cannot believe that you're meant to do the exact same thing again tomorrow. And so I think just remember that story about 300 leaflets to advertise the gym versus 3000 leaflets a day to advertise the gym. The fourth mindset I see in my most successful clients is taking full responsibility for your own actions. One of the first books I read when I started my coaching business was Carol Dweck's mindset book. And it was a real game changer in helping me let go of victim mentality and seeing everything as outside of my control. And instead how I can take radical responsibility for my own progress and know that. I have choices. I make decisions. I can learn. So, if you ever hear yourself say no one's ever going to buy my services. Then you are in a fixed mindset. And seeing that situation as completely outside of your control. If anyone in this industry, in your niche is successful. Then go out there and think what are they doing that you aren't doing? So, for example, Are they posting consistently? Are they collaborating with people? And yes, you might find that triggering, but it's also really essential to ask yourself, these challenging questions as to how can you act as if you are that successful coach, the top 1% of your niche and the go-to expert in your space and what would they be doing? What would they be saying? Know, that you have a choice. And if you don't take responsibility and build your dream. Then you will go and get a job and build someone else's dream. Yes, that is tough love, but that is the genuine truth. And as I say, Wows me every single day. And helps me to strive to be better. My fifth point today is be willing to experiment and fail. This is a big one because it takes huge courage to do something like host workshop and there's always going to be like, what if no one signs up. And that is what will stop most people from hosting a workshop. So, if you have ever done big brave things like this, know that you are willing to experiment and fail, and that is the key to entrepreneurship and success. It's all about you and finding your strengths and your mindset and the things that you love doing to make this work. So there is no one size fits all, and I really bring that into everything I do in my program. Some people are successful on TikTok. Some people are successful networking. Some on Instagram some on LinkedIn. Some doing public speaking. There are so many different ways of doing it and the right way, it will be the right way that works for you. How can you hold this business lighter? Think about it like an experiment. Think about it like a game. How can you make it more fun? I love like celebrating all of the no's you receive and a discovery call. How can you aim to get 10 nos in the next two weeks? So rather than thinking, oh my God, I don't want to book a discovery call because what if the don't say yes. Aim for the nos and then that will help you braver. So there are loads of ways of making this into a fun game that helps you to hold the whole thing lighter. So let me summarize today's episode. My first mindset was celebrate your wins like your life depends on it. Next up was pushing out of your comfort zone. Then we talked about commitments to your ideal clients. Taking personal responsibility for your own actions. And finally being willing to experiment and fail. So I would love to hear which of those you have already in place and which of those you are wanting to work on and improve on. I know that it goes in peaks and troughs and I used to get out of my comfort zone massively in my first few years of business. And I've settled into quite a rhythm at the moment. So tomorrow I am going to my first, maybe my second ever in person networking group. I have built my entire business online so going somewhere in person tomorrow morning where I don't know anyone feels a little bit scary. So I am taking some of these lessons that I've talked about today and pushing out of my own comfort zone by doing them. So I would love to hear what it's prompted for you. Do drop me a line and let me know on linked in as Joanna Lott, Joanna with an a lot with two T's. On Instagram as @joannalottcoaching. I would love to hear from you. And like I say, at the end of every episode, trust yourself, believe in yourself and be the wise Gardner who keeps on watering the seeds.

Microphone (Samson Q2U Microphone):

Thank you so much for listening to this episode of Women in the Coaching Arena. I have a mess of free resources on my website joannalottcoaching.com. That's Joanna with an A and Lott with two T's. joannalottcoaching.com. And I'll also put links in the show notes. Let me know if you found this episode useful. Share it with a friend and leave me a review, and I will personally thank you for that. Remember to trust yourself, believe in yourself and be the wise Gardner who keeps on watering the seed. Get into the arena dare, greatly and try.

Leave a Reply

Your email address will not be published. Required fields are marked *