Hello I’m Jo, I help qualified coaches build brilliant businesses with honesty, not hype.

Find out exactly where your coaching business stands in under 4 minutes.

A #1 best selling author and qualified coach recognised by:

Make a difference, or make a living. Can you do both?

You care about helping people.

You’ve poured time and money into your training.

When you’re coaching, it feels truly fulfilling.

But …

You can’t make it pay. It feels like you have to choose between doing good and making good money.

I know because I’ve been there too.

I found a way to turn my passion into a thriving coaching business.

Now I can help you do the same.

Get the love and support you need to make it happen

I firmly believe you can achieve financial success, because I’ve helped many coaches do the same.

You can:

→ Get a steady stream of rewarding clients
→ Make more money than you used to
→ Do fulfilling work that feeds your soul
→ Fit your coaching around other commitments

Even if:

→ You don’t think you’re a ‘business-person’
→ You don’t have a big mailing list
→ You don’t want to work 60-hour weeks

You have the coaching skills. So, what else do you need?

More support, know how and confidence.

My mentoring programme gives you exactly that.

BELIEVE

Wherever you’re at, I’m there for you.

Unlike some programmes, you get direct real-time access to me. No confusion or overwhelm. No salesy hype. Just us working through whatever questions or problems you have together.

TESTIMONIALS

Join coaches like you achieving amazing results.

KATE WATERFALL HILL

Kate went from newly qualified to running a fully booked, multi-six-figure coaching business

Kate Waterfall Hill is a leadership coach with an audience of over 360K and 215 million video views online.

Three years on, she’s fully booked her 1:1 coaching, sold out her group programme, and launched her own book, How to Lead.

ANDY SOCKANATHAN

Andy went from redundancy to a fully booked coaching business in just three months

Andy Sockanathan spent 15 years in television, devising some of the UK’s best-loved quiz and game shows, before redundancy in July 2025 pushed him to build a coaching business of his own.

Within three months he had 10 clients and was on track to earn more than he ever had as a top-level TV executive.

Levanah Gates

Levanah Went From Zero to 15 Clients in 6 Months

Levanah Gates went all in and her results have been incredible.

She’s now totally owning the space in her niche, helping buyers and retail professionals manage their careers successfully.

Women in the Coaching Arena Podcast with Joanna Lott

Are you a coach who’s passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.

Start growing your brilliant coaching business

It’s time to leave self-doubt behind and build a rewarding coaching business that works for you. Learn more about how I can help you to get clear and get clients.