Joanna Lott Coaching

Hello, I’m Jo

I help qualified coaches build brilliant businesses with honesty, not hype.

Plan for your best year yet: Transform your qualifications into clients with the Ultimate Success Planner For Coaches. 

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Joanna Lott The Coaches Coach

A #1 best selling author and qualified coach recognised by:

Make a difference, or make a living. Can you do both?

You care about helping people.

You’ve poured time and money into your training.

When you’re coaching, it feels truly fulfilling.

But …

You can’t make it pay. It feels like you have to choose between doing good and making good money.

I know because I’ve been there too.

I found a way to turn my passion into a thriving coaching business. 

Now I can help you do the same.

Joanna Lott discusses 'Make a difference or make a living. Can you do both?

Get the love and support you need to make it happen

I firmly believe you can achieve financial success, because I’ve helped many coaches do the same.

You can:

→ Get a steady stream of rewarding clients
→ Make more money than you used to
→ Do fulfilling work that feeds your soul
→ Fit your coaching around other commitments

Even if:

→ You don’t think you’re a ‘business-person’
→ You don’t have a big mailing list
→ You don’t want to work 60-hour weeks

You have the coaching skills. So, what else do you need?

More support, know how and confidence.

My mentoring programme gives you exactly that.

Joanna Lott confidently shares, 'You can achieve financial success; I've helped many coaches do the same


Wherever you’re at, I’m there for you.

Unlike some programmes, you get direct real-time access to me. No confusion or overwhelm. No salesy hype. Just us working through whatever questions or problems you have together.

The Business of Coaching


Join coaches like you achieving amazing results.

Sara went from not enough clients to fully booked

Sara Evans runs a coaching practice that serves successful business owners who recognise the need to spend more time focused on the strategic growth of their business. 

She’s now on track to meet her $100K annual income target.

Cheryl gained consistent income with several 1:1 clients and two SME contracts.

Cheryl Thornton coaches female leaders to find their authentic leadership style.

She blends this with supporting both large and small organisations through coaching, thought partnering and facilitation.

Kate sold out her first leadership group coaching programme.

Kate has grown her audience to 70K, attracted 1 million views, achieved full bookings for her 1:1 coaching, and successfully filled her leadership group program with 24 brilliant leaders.

Women in the Coaching Arena Podcast with Joanna Lott

Are you a coach who’s passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.


Start growing your brilliant coaching business

It’s time to leave self-doubt behind and build a rewarding coaching business that works for you. Learn more about how I can help you to get clear and get clients.


Here's where you can find me